YOUR MASTER'S IN MARKETING MANAGEMENT @ IUBH
Managers in marketing and sales are faced with an increasingly complex and interactive range of tasks. Your future fields of employment after graduating with this master's degree are initial management positions in the areas of marketing and/or sales—in agencies, in small and medium sized enterprises, large international corporations, or NGOs.
- 100% Online and Flexible
- 98% Recommendation
- 70,000+ Students
Master of Arts (M.A.)60 or 120 ECTSStudy format: Online
Duration of study
12 or 24 monthsPart time models available
Online: From 110 euros per month
Online: From 95 euros per month
60 ECTS - English - OnlineOnline study programmes are accredited in line with German and European standards120 ECTS - English - OnlineOnline study programmes are accredited in line with German and European standards
Completed Undergraduate Degree
TASC Exam Possible
One Year of Work (For 60 ECTS Variant)
Reduce your study fees
Many scholarship options available
This programme is still in the process of accreditation and will officially start on 1st April 2021. So far, all IUBH programmes have been accredited and approved successfully on time. We offer the option to start your studies earlier with our Easier Admission option.
Advanced Research Methods
International Consumer Behaviour
Applied Marketing Research
Online and Social Media Marketing
Seminar: Current Issues in Marketing
Digital Business Models
Master Thesis & Colloquium
In this programme, you can choose electives in order to specialise in a field you’re interested in. For the 60 ECTS programme, one elective will amount for 10 ECTS credits of your overall degree. For the 120 ECTS programme, you’ll choose two electives, equalling 20 ECTS credits of your overall degree. Find a short introduction to a few specialisations listed below.
With electives such as “E-Commerce” and “Sales Management”, you will learn instruments and methods for successful sales. After completing the course, you will know how modern sales works and be familiar with sales systems, new customer acquisitions, and sales channels. You also come to master the fundamentals of sales policy and be able to apply these to different sales channels.
Communication and Branding
Electives such as “Strategic Marketing and Branding” and “Communication and Public Relations” will give you key skills needed for managing global brands. Branding is crucial for the long-term achievement of a company's strategic success. You will learn to manage the perception of companies based on mission statements and corporate values. In the field of communication, you will learn how to professionally design press and public relations materials and gain extensive knowledge about general communication processes. In communication and/or branding, you will understand how to deal with external and internal partners to ensure a positive overall image and satisfied clients.
Online and Social Media
Deal with the strategic positioning of companies online and on social media, optimise their online presence, and learn to measure success with relevant key figures: In this module and with specialisations like “E-Commerce”, you will learn about e-commerce concepts, different forms of marketing, and ways to distribute products and services on the internet. You will explore tools for social media marketing and relevant channels in order to use them successfully in future communication measures and strategies.
As the Communication Manager for a company, you are responsible for smooth internal and external communication and increasing brand presence. Your responsibilities include conception and introduction of PR strategies, management consulting, coaching and the execution of campaigns. You should also have no problem dealing with crisis management and extreme situations as well as change management.
As a Brand Manager, your job is to strategically develop, position and coordinate a company's brand or image with the goal of making it highly recognisable and differentiating it from other companies. As part of this, your responsibilities include cross-product strategy planning using effective external communication. As a Brand Manager, you also design innovative, cross-channel media campaigns that are implemented, analysed and optimised nationally and internationally.
As a Marketing Manager, you are responsible for the development, planning and implementation of marketing strategies for a company. You constantly monitor and manage marketing activities and the achievement of the defined marketing goals. You also have a lot of responsibility insofar as you shape the company through your strategic activities.
Duration 12 months
Perfect for those who want to hit the ground running and learn at the fastest pace possible.
Duration 18 months
Great for all-round talents who want to go full throttle in their studies but also keep up with other commitments.
Duration 24 months
Ideal for students with a lot of work or family commitments. This plan also reduces monthly study costs.
The prices displayed show regular tuition fees including scholarship or other discounts. All displayed offers do not include students from Europe, the US and the UK. Additional fees may apply.
Online library as well as podcasts and videos
Correction and assessment of module exams
Support and career services
Flexible payment options
Take exams online
Free extension of study period
Access to partner network
- Completed degree from a public or officially recognised university/higher education institution.
- For 60-ECTS programmes, you will need to have already acquired 240 ECTS credits.
- For 120-ECTS programmes, you will need to have 180 ECTS credits.
- At least a “satisfactory” or Grade C equivalent earned in your previous education
If you do not have the required amount of credits, you may be able to take a TASC exam (see Further Options for Admission) or enrol in another way. Please talk to our student recruitment team for help.
At IUBH, we teach in English to prepare you for the international market.
We therefore ask for proof of your English language skills*. If English is your native language or you graduated from an English-speaking school/university, you don’t need to prove your English skills.
- TOEFL (min. 80 points) or
- IELTS (min. Level 6) or
- Duolingo English test (min. 95 points) or
- Cambridge Certificate (min. B grade overall) or
- Equivalent proof
*Proof must be provided before the start of the study and must not be older than two years.
Aptitude Test TASC
If you are applying to a Master programme but do not have sufficient ECTS credits to enrol, you can take the TASC test to qualify for the degree you want.
The TASC examination is used to determine if you have the knowledge and skills necessary to successfully pursue the IUBH degree programme to which you are applying.
- For 240 ECTS from first degree: direct access possible
- For 210 ECTS from first degree: must take a qualification test (TASC)
- For 180 ECTS from first degree: must take a qualification test (TASC)
Please send us your application and our Admission team will guide you on your different options.
For the 60-ECTS credit option of this programme, you will need to have at least one year of professional work experience before starting your studies.
Study the Way You Want To
Schedule when you want to learn and study 100% online. At IUBH you have the possibility to complete your degree fully from home, whether full time or part time. You can even take your exams online whenever it suits you.
Accredited & Globally Recognised
IUBH International is accredited and certified with a seal of approval from the German Accreditation Council. All IUBH study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated.
You Gain Real Support
We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and forums to exchange with other students. You also have full access to our large online library. Your tutors are always available to answer your questions.
The Ideal Mix of Theory & Practice
Our programmes provide you with essential theoretical knowledge and focus above all on practice-oriented studies designed to best prepare you for your future career. On top of their academic excellence, your professors have at least five years of industry experience.
In your free study brochure, you can explore more information about this programme and about studying with IUBH.
“In both my passion and my career, the skills and competencies I learned at IUBH have made a big difference.“