Marketing Management

Strategy and creativity: A versatile career field awaits you in marketing! Start your online programme in marketing management now. 

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Managers in marketing and sales are faced with an increasingly complex and interactive range of tasks. Your future fields of employment after graduating with this master's degree are initial management positions in the areas of marketing and/or sales—in agencies, in small and medium sized enterprises, large international corporations, or NGOs. 

100% Online and Flexible
98% Recommendation
70,000+ Students
Overview Your degree summed up

All the important details about this programme

  • Study model
    Master of Arts (M.A.)
    60 or 120 ECTS
    Study format: Online
  • Duration of study
    12 or 24 months
    Part time models available
  • Study Fees
    Online: From 110 euros per month
    Online: From 95 euros per month
  • Accreditation
    60 ECTS - English - Online
    Online study programmes are accredited in line with German and European standards

    120 ECTS - English - Online
    Online study programmes are accredited in line with German and European standards
  • Admission
    Completed Undergraduate Degree
    English Skills
    TASC Exam Possible
    One Year of Work (For 60 ECTS Variant)
  • Reduce your study fees
    Many scholarship options available
Information about the start of studies
Earliest start date 01.04.2021 (English, 120 ECTS), 01.04.2021 (English, 60 ECTS)
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About Your Start Date

This programme is still in the process of accreditation and will officially start on 1st April 2021. So far, all IUBH programmes have been accredited and approved successfully on time. We offer the option to start your studies earlier with our Easier Admission option. 

Study Content


Managers in Marketing and Sales are faced with an increasingly complex and dynamic range of tasks. The IUBH Master of Marketing Management sets you up for a great career that could take you into companies large or small, worldwide. Whether you want to head into a more sales-related position or enter the creative world of branding, marketing has something for everyone. With IUBH, you not only choose if you want to take a degree worth 60 or 120 ECTS credits, you can also choose specialist electives that suit the topics you're interested in.

1. Semester
2. Semester
Module Handbook & Curriculum


In this programme, you can choose electives in order to specialise in a field you’re interested in. For the 60 ECTS programme, one elective will amount for 10 ECTS credits of your overall degree. For the 120 ECTS programme, you’ll choose two electives, equalling 20 ECTS credits of your overall degree. Find a short introduction to a few specialisations listed below.


With electives such as “E-Commerce” and “Sales Management”, you will learn instruments and methods for successful sales. After completing the course, you will know how modern sales works and be familiar with sales systems, new customer acquisitions, and sales channels. You also come to master the fundamentals of sales policy and be able to apply these to different sales channels.   

Communication and Branding

Electives such as “Strategic Marketing and Branding” and “Communication and Public Relations” will give you key skills needed for managing global brands. Branding is crucial for the long-term achievement of a company's strategic success. You will learn to manage the perception of companies based on mission statements and corporate values. In the field of communication, you will learn how to professionally design press and public relations materials and gain extensive knowledge about general communication processes. In communication and/or branding, you will understand how to deal with external and internal partners to ensure a positive overall image and satisfied clients. 

Online and Social Media

Deal with the strategic positioning of companies online and on social media, optimise their online presence, and learn to measure success with relevant key figures: In this module and with specialisations like “E-Commerce”, you will learn about e-commerce concepts, different forms of marketing, and ways to distribute products and services on the internet. You will explore tools for social media marketing and relevant channels in order to use them successfully in future communication measures and strategies.   

Sales Management
Strategic Marketing and Branding
Communication and Public Relations
UI/UX Expert
Show more specialisations
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Since virtually every company sells products or services, the career prospects are excellent. Experts with sound marketing and sales knowledge are sought after almost everywhere. From exciting start-ups to large corporate leaders, a master's in marketing management from IUBH will help you find your path to a successful career, driving marketing activities for all kinds of companies.

Communication Manager

As the Communication Manager for a company, you are responsible for smooth internal and external communication and increasing brand presence. Your responsibilities include conception and introduction of PR strategies, management consulting, coaching and the execution of campaigns. You should also have no problem dealing with crisis management and extreme situations as well as change management.  

Brand Manager

As a Brand Manager, your job is to strategically develop, position and coordinate a company's brand or image with the goal of making it highly recognisable and differentiating it from other companies. As part of this, your responsibilities include cross-product strategy planning using effective external communication. As a Brand Manager, you also design innovative, cross-channel media campaigns that are implemented, analysed and optimised nationally and internationally. 

Marketing Manager

As a Marketing Manager, you are responsible for the development, planning and implementation of marketing strategies for a company. You constantly monitor and manage marketing activities and the achievement of the defined marketing goals. You also have a lot of responsibility insofar as you shape the company through your strategic activities. 

Study Fees

Study Models & Fees

Find a plan to suit you: For our online programmes, you can easily choose whether you want to study full time or part time. This helps you fit learning to your schedule.  

Full time

Duration 12 months

Perfect for those who want to hit the ground running and learn at the fastest pace possible. 

Starting from

€170 / month
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Part time

Duration 18 months

Great for all-round talents who want to go full throttle in their studies but also keep up with other commitments.

Starting from

€130 / month
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Duration 24 months

Ideal for students with a lot of work or family commitments. This plan also reduces monthly study costs. 

Starting from

€110 / month
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Price information
All our programmes include the following benefits
  • Online library as well as podcasts and videos

  • Correction and assessment of module exams

  • Study materials

  • Support and career services

  • Online forums

  • Flexible payment options

  • Take exams online

  • Free extension of study period

  • Access to partner network


Admission requirements

You can start your desired study programme at IUBH International if you meet the requirements.
Master Admission Requirements
English Skills
Further Admission Options (TASC)
Work Experience (60 ECTS)
Why IUBH is a great choice
  • Study the Way You Want To

    Schedule when you want to learn and study 100% online. At IUBH you have the possibility to complete your degree fully from home, whether full time or part time. You can even take your exams online whenever it suits you. 

  • Accredited & Globally Recognised

    IUBH International is accredited and certified with a seal of approval from the German Accreditation Council. All IUBH study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated.  

  • You Gain Real Support

    We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and forums to exchange with other students. You also have full access to our large online library. Your tutors are always available to answer your questions.  

  • The Ideal Mix of Theory & Practice

    Our programmes provide you with essential theoretical knowledge and focus above all on practice-oriented studies designed to best prepare you for your future career. On top of their academic excellence, your professors have at least five years of industry experience. 

Sounds good?
Start your studies with IUBH
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Get your free information material now

In your free study brochure, you can explore more information about this programme and about studying with IUBH.

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What our students say

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