Discover what it's like to study with IU.

Join our Webinar on February 15th!

Marketing Management

Master

Strategy and creativity – marketing offers you a broad spectrum of career opportunities. Start your online programme in Marketing Management now!

Online Studies
QS Stars
FIBAA
AACSB
EQAR
CHE
Wissenschaftsrat
UNESCO

Start something new in 2023, but at 2022 prices

Our prices are going up this year. So February 1st 2023 is your last chance to apply and save up to €1444 on your tuition fees.  

Apply now

At IU, you’ll learn the skills that position you as an in-demand specialist. Just begin one of our fully accredited programmes and you can make this new year all about creating new career opportunities. 

*You can start any time.

Overview

Start your Master in Marketing Management online

Managers in the fields of marketing and sales are faced with increasingly complex and interactive responsibilities. Your future fields of employment after graduating with this Master’s programme include initial management positions in the areas of marketing and/or sales – in agencies, small and medium-sized enterprises, large international corporations or NGOs.

In order to best prepare you for the international job market, all of our study programmes are offered 100% in English. What are you waiting for?

Have you already completed a training course, studied at a university or gained work experience? At IU International University of Applied Sciences you have the opportunity to get your previous achievements recognised, completely free of charge. By doing so, you can save valuable time and reduce tuition fees. 

Your online degree summed up

All the facts and figures about your study programme at a glance
Study model
Master of Arts (M.A.)
60 or 120 ECTS
Language: English
Study duration & extension
12 - 48 months (depending on time model)
Free of charge extension period
Start online studies: any time
Tuition fees
Starting from € 289 (US$ 316)* per month

*based on the exchange rate from 15.01.2023 09:05 AM (CET)
Accreditation
60 ECTS - English
Accredited in line with German and European standards
ZFU 161116

120 ECTS - English
Accredited in line with German and European standards
ZFU 161116
Past education recognised
Save time and earn your degree faster by having your previous achievements/experience recognised
100 % flexible

You decide where and when you want to study

Versatile & Innovative

Your digital learning journey with personal support!

Top-Level Education

First-class study programmes with a recommendation rate of 96 %

Study contents

Online course overview

The IU Master’s in Marketing Management online provides you with the foundation for a successful career in both large and small companies across the world.

Semester 1
ModuleECTS

International Marketing

5

Advanced Research Methods

5

International Consumer Behavior

5

Applied Marketing Research

5

Online and Social Media Marketing

5

Seminar: Current Issues in Marketing

5

Semester 2
ModuleECTS

Digital Business Models

5

ELECTIVE A

10

Master Thesis

15

Electives overview

Elective A

In your 2nd semester, you'll need to choose an elective module, which you can choose from one of the following modules:

ModuleECTS

Business Analyst

10

Communication and Public Relations

10

Digital Marketing Controlling

10

E-Commerce

10

Product Development and Design Thinking

10

Sales Management

10

Strategic Marketing and Branding

10

UI/UX Expert

10

Salesforce Consultant

10

Semester 1
ModuleECTS

International Marketing

5

Advanced Research Methods

5

International Consumer Behaviour

5

Applied Marketing Research

5

Online and Social Media Marketing

5

Applied Statistics

5

Semester 2
ModuleECTS

Seminar: Marketing Responsibility

5

Strategic Management

5

Advanced Marketing Controlling

5

Digital Business Models

5

Digital Analytics and Strategies

5

Seminar: Current Issues in Marketing

5

Semester 3
ModuleECTS

Marketing Project

5

Leadership

5

Elective A

10

Elective B

10

Semester 4
ModuleECTS

Master Thesis & Colloquium

30

Electives overview

Elective A

In your 3rd semester, you'll need to choose an elective module, which you can choose from one of the following modules:

ModuleECTS

Business Analyst

10

Communication and Public Relations

10

Digital Marketing Controlling

10

E-Commerce

10

Product Development and Design Thinking

10

Sales Management

10

Strategic Marketing and Branding

10

UI/UX Expert

10

Salesforce Consultant

10

Admission

Entry requirements

How To Start Your Degree with the Online Degree Saver Programme:

Once you've enrolled and started on your studies, you'll have access to a part of your courses, based on the time model you choose. You will be registered as a student only after 50% of the total ECTS have been successfully completed. Then you will gain access to the rest of your courses, and will be able to finish your degree.

The admissions documents must be provided in English or German, if they were not issued in one of these two languages, a translation is required. If you need to translate your documents, we can help refer you to our trusted translation partners. You can find more details here.

General admission requirements

Academic criteria for 120-ECTS programmes:

  • Completed, undergraduate degree with 180 ECTS with a focus on economics or related subjects
  • Your degree must be from a state or state-recognised higher education institution/university
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree

Academic criteria for 60-ECTS programmes:

  • Completed, undergraduate degree with 240 ECTS
  • Your degree must be from a state or state-recognised higher education institution/university
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree
  • Proof of at least one year’s professional work experience completed prior to the start of study programme. Work experience must have been gained after completion of your undergraduate studies
General admission requirements

Admission Requirements for 120-ECTS: 

  • Completed undergraduate degree with 180 ECTS with a focus on economics or related subjects  
  • Your degree must be from a state or state-recognised higher education institution/university  
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree 

Admission Requirements for 60-ECTS  

  • Completed, undergraduate degree with 240 ECTS 
  • Your degree must be from a state or state-recognised higher education institution/university  
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree 
  • Proof of at least one year’s professional work experience completed prior to the start of study programme. Work experience must have been gained after completion of your undergraduate studies 
Further admission opportunities

For the 60 ECTS programme: 

Depending on your previous education, the following entry options are applicable for the 60-ECTS Master’s degree: 

  • undergraduate degree with 210 ECTS: you can bridge the gap of 30 ECTS with the proof of one year qualified work experience 
  • undergraduate degree with 180 ECTS: you can bridge the gap of 60 ECTS with the proof of two years qualified work experience 

Recognition of knowledge and abilities acquired outside of higher education is possible in principle. 

Is your undergraduate degree not in the required subject field for this programme's 120 ECTS points variation admission requirements? You can still apply! You'll have to take 2 specific courses at the start of your studies, and pass them successfully in order to continue with your studies. That way, you don't have to take an entrance examination, and can prove your skills while earning ECTS points as part of your studies. 

Work experience

For the 60 ECTS programme:

  • Proof of at least one year’s qualified work experience completed prior to the start of the study programme (the work experience must be gained after the completion of your undergraduate studies).
  • Don’t have a year’s worth of qualified work experience? Don’t worry! With the Online Degree Saver Programme, you can start your studies right away, and gain your professional experience alongside your studies. You’ll need to achieve the one year’s worth of experience before you complete your Online Degree Saver Programme.
  • You can provide us a translation of your employment contract and your pay slip or you can ask your company to fill out this form in English, sign it, apply the company stamp and send it to us:
    Proof of work experience (EN)
    Proof of work experience (NL)
    Proof of work experience (ES)
    Proof of work experience (IT)
    Proof of work experience (FR)
English language skills

At IU, we teach in English to prepare you for the international work market. Therefore, we ask you to provide us with a proof of your English language skills. 

Is English your native language or have you graduated from an English-speaking school or university? Then you do not need to prove your English language skills. 

You can prove your English skills with an English B2 level certificate (no older than 5 years). Don’t have this at hand? No problem! You can quickly get your English certified with Duolingo. 

  • Take the online test in just 45 to 60 minutes 
  • Receive your certified results within 2 days 
  • Save valuable money and time 

Find out if the Duolingo test is suitable for you. Click here to try it for free. In order to be accepted to your study programme, a minimum of 95 points in the Duolingo exam is required. 

Did you take the test and not get the 95 points required? Don’t worry! We’re offering a free English course. By successfully completing the course in 3 months, you'll prove that you have the required level of English proficiency.

We also accept the following English language skills certificates: 

  • TOEFL (minimum 80 points) or 
  • IELTS (minimum Level 6) or 
  • Cambridge Certificate (minimum Grade B) or 
  • Equivalent proof, such as a B2.2 Certificate from the free IU English course - further information can be requested from our student advisors.* 

*Proof must be provided before the start of the study and must not be older than five years.
*Please note that course isn't accepted as a language certificate for on campus study programmes

Start something new in 2023, but at 2022 prices

Our prices are going up this year. So February 1st 2023 is your last chance to apply and save up to €1444 on your tuition fees.  

Apply now

At IU, you’ll learn the skills that position you as an in-demand specialist. Just begin one of our fully accredited programmes and you can make this new year all about creating new career opportunities. 

*You can start any time.

Careers

Career outlook

Virtually every company sells some sort of products or services, meaning the career prospects are excellent. Experts with sound knowledge in marketing and sales are sought-after almost everywhere. From exciting start-ups to large corporate leaders, a Master’s in Marketing Management online from IU will help you on your path to a successful career, driving marketing activities for a wide array of companies.

Digital Communications Manager

As a communications manager, you are responsible for designing and coordinating the communication activities for your company. You will need to monitor all digital media and develop a primary communications strategy.

Brand Manager

As a brand manager, your job is to decide how a brand is positioned on the market. You will also be responsible for coordinating this positioning within your company.

Marketing/Sales Manager

As a marketing/sales manager, your job is to plan the activities within your field of responsibility. This also includes the execution of marketing targets.

Student reviews
  • Many of my former colleagues had studied at IU International University of Applied Sciences and had been very happy with it. I was won over primarily by the flexibility of the degree and the numerous specialisation possibilities compared to other universities. The flexibility of the online studies enabled me to gain professional experience in three cities, which I felt was a great opportunity. I took my exams at the sites or also online at home, depending on what worked best.

    Lana Malinovska

    Graduate, Latvia

  • Studying in English and another foreign language makes employers sit up and take note!

    Sven Regling

    Graduate, Germany

  • With the IU Master, I was able to acquire valuable strategic-global leadership skills that are very much in demand in today's jobs.

    Doreen Richter

    Graduate

Personal counselling

Have any questions?

Visit our FAQ page or get in touch with our Study Advisors. You can also find information about the application process under our Become a Student page.

Tuition fees

Online study model & fees for your Master degree in Marketing Management

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen time model.

Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

Full-Time

Duration 12 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

US$ 812
US$ 692 /mth* Apply now
* € 629 based on the exchange rate from 15.01.2023 09:04 AM (CET)

Part-Time I

Duration 18 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

US$ 617
US$ 537 /mth* Apply now
* € 489 based on the exchange rate from 15.01.2023 09:04 AM (CET)

Part-Time II

Duration 24 Months

Ideal for students who would like to take their time completing their courses on top of their job and everyday life and keep down the monthly costs of their studies.

US$ 509
US$ 448 /mth* Apply now
* € 409 based on the exchange rate from 15.01.2023 09:04 AM (CET)

Full-Time

Duration 24 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

US$ 584
US$ 524 /mth* Apply now
* € 479 based on the exchange rate from 15.01.2023 09:04 AM (CET)

Part-Time I

Duration 36 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

US$ 433
US$ 392 /mth* Apply now
* € 359 based on the exchange rate from 15.01.2023 09:04 AM (CET)

Part-Time II

Duration 48 Months

Ideal for students who would like to take their time completing their courses on top of their job and everyday life and keep down the monthly costs of their studies.

US$ 346
US$ 316 /mth* Apply now
* € 289 based on the exchange rate from 15.01.2023 09:04 AM (CET)

All our study programmes include the following benefits

  • Teaching and study material
  • Marking of your end-of-module exams
  • Free 4-week trial
  • Online tutorials and guidance from tutors
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn English for free
Recognition

Recognition of previous achievements

Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through IU LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at IU sooner.

  • Save time: Skip individual modules or whole semesters!

Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.

Send an email to study@iu.org to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies.

Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment. Arrange a personal video consultation appointment to discuss recognition

Why IU International University of Applied Sciences is the best choice

Your Studies Are Flexible and 100% Online

Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

You Gain Full Support

We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time. 

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Start something new in 2023, but at 2022 prices

Our prices are going up this year. So February 1st 2023 is your last chance to apply and save up to €1444 on your tuition fees.  

Apply now

At IU, you’ll learn the skills that position you as an in-demand specialist. Just begin one of our fully accredited programmes and you can make this new year all about creating new career opportunities. 

*You can start any time.