Apply now Request free information

Marketing Management

Master

Strategy and creativity – marketing offers you a broad spectrum of career opportunities. Start your online programme in Marketing Management now!

International Studies

Save up to 50% – Because you deserve your dream career!

Use code: CAREER22

Apply now

Enrol for one of our internationally recognised study programmes by the 2nd of June, and save up to 50% on your tuition fees. Apply now and get one step closer to achieving your goals.

*You can start any time.
*This discount is only available for the online studies model.

Overview

Start your Master in Marketing Management online

Managers in the fields of marketing and sales are faced with increasingly complex and interactive responsibilities. Your future fields of employment after graduating with this Master’s programme include initial management positions in the areas of marketing and/or sales – in agencies, small and medium-sized enterprises, large international corporations or NGOs.

In order to best prepare you for the international job market, all of our study programmes are offered 100% in English. What are you waiting for?

Have you already completed a training course, studied at a university or gained work experience? At IU International University of Applied Sciences you have the opportunity to get your previous achievements recognised, completely free of charge. By doing so, you can save valuable time and reduce tuition fees. 

Your degree summed up

All the facts and figures about your study programme at a glance
Study model
Master of Arts (M.A.)
60 or 120 ECTS
Language: English
Online studies and on campus
Study duration & extension
12 - 48 months (depending on time model)
Free of charge extension period
Start online studies: any time
Start on campus: up to 4 x per year
Tuition fees
Starting from 168 euro per month
Accreditation
60 ECTS - English
Accredited in line with German and European standards
ZFU 161116

120 ECTS - English
Accredited in line with German and European standards
ZFU 161116
Admission
General admission requirements
Work experience
Further admission opportunities
English language skills

Find detailed information in admission part
Reduce your study fees
Reduce fees by getting your previous achievements recognised
The costs of your studies are usually tax-deductible
On campus:
Available from 01.10.2022 (English, 120 ECTS)
Available from 01.10.2022 (English, 60 ECTS)
100 % flexible

You decide where and when you want to study

Versatile & Innovative

Your digital learning journey with personal support!

Top-Level Education

First-class study programmes with a recommendation rate of 96 %

Study contents

Study programme overview

The IU Master’s in Marketing Management online provides you with the foundation for a successful career in both large and small companies across the world.

Admission

Entry requirements

How To Start Your Degree with the Online Degree Saver Programme:

Once you've enrolled and started on your studies, you'll have access to a part of your courses, based on the time model you choose. You will be registered as a student only after 50% of the total ECTS have been successfully completed. Then you will gain access to the rest of your courses, and will be able to finish your degree.

The admissions documents must be provided in English or German, if they were not issued in one of these two languages, a translation is required. If you need to translate your documents, we can help refer you to our trusted translation partners. You can find more details here.

Study anywhere, anytime – with your free iPad

To make sure you have everything you need in order to excel in your studies, we’re offering all students with an EU address a free iPad for the entire duration of your studies. For more details, contact our Study Advisory Team.

Careers

Career outlook

Virtually every company sells some sort of products or services, meaning the career prospects are excellent. Experts with sound knowledge in marketing and sales are sought-after almost everywhere. From exciting start-ups to large corporate leaders, a Master’s in Marketing Management online from IU will help you on your path to a successful career, driving marketing activities for a wide array of companies.

Digital Communications Manager

As a communications manager, you are responsible for designing and coordinating the communication activities for your company. You will need to monitor all digital media and develop a primary communications strategy.

Brand Manager

As a brand manager, your job is to decide how a brand is positioned on the market. You will also be responsible for coordinating this positioning within your company.

Marketing/Sales Manager

As a marketing/sales manager, your job is to plan the activities within your field of responsibility. This also includes the execution of marketing targets.

Student reviews

This is what our students say

  • Many of my former colleagues had studied at IU International University of Applied Sciences and had been very happy with it. I was won over primarily by the flexibility of the degree and the numerous specialisation possibilities compared to other universities. The flexibility of the online studies enabled me to gain professional experience in three cities, which I felt was a great opportunity. I took my exams at the sites or also online at home, depending on what worked best.

    Lana Malinovska

    Graduate, Latvia

  • Studying in English and another foreign language makes employers sit up and take note!

    Sven Regling

    Graduate

  • With the IU Master, I was able to acquire valuable strategic-global leadership skills that are very much in demand in today's jobs.

    Doreen Richter

    Graduate

Personal counselling

Do you have any questions?

Do you need help with picking the right study programme or model for you?

Tuition fees

Study models & fees for your Master degree in Marketing Management

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen time model.

Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

Full-Time

Duration 12 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

  • Online studies
  • On campus
408€ /mth 749€ Invest in your future now – and pay up to 50% less by 1st of June! * Apply now

Part-Time I

Duration 18 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

  • Online studies
307€ /mth 569€ Invest in your future now – and pay up to 50% less by 1st of June! Apply now

Part-Time II

Duration 24 Months

Ideal for students who would like to take their time completing their courses on top of their job and everyday life and keep down the monthly costs of their studies.

  • Online studies
251€ /mth 469€ Invest in your future now – and pay up to 50% less by 1st of June! Apply now
* This discount is only available for the Online Studies model. For information about on campus discounts, please get in touch with our Study Advisory Team.
ADDITIONAL CHARGES

All our study programmes include the following benefits

  • Teaching and study material
  • Marking of your end-of-module exams
  • Free 4-week trial
  • Online tutorials and guidance from tutors
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • No charge for extension of course duration
  • Career coaching
Recognition

Recognition of previous achievements

Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised. By doing so, you save time and tuition fees – namely €30 per recognised ECTS point.

  • Save time: Skip individual modules or whole semesters!

Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.

Send an email to study@iu.org to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.

Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment. Arrange a personal video consultation appointment to discuss recognition

Why IU International University of Applied Sciences is the best choice

Your Studies Are Flexible and 100% Online

Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated.

You Gain Full Support

We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and in the on campus model, the chance to study with other students in small groups. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time. 

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Save up to 50% – Because you deserve your dream career!

Use code: CAREER22

Apply now

Enrol for one of our internationally recognised study programmes by the 2nd of June, and save up to 50% on your tuition fees. Apply now and get one step closer to achieving your goals.

*You can start any time.
*This discount is only available for the online studies model.

You might also be interested in these study programmes

Master
Artificial Intelligence

Learn more

Master
Management + Majors

Learn more

Master
Data Management

Learn more