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Growth Hacking


Find out how to boost business growth using targeted marketing, advanced software, and artificial intelligence. Your master's degree in Growth Hacking can teach you how to do this. 

Online Studies
QS Stars

Open doors to opportunities around the world

Apply by March 30th and save at least €1444 

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Earn a degree that will elevate your international career prospects. Build a global network with students from over 150 countries around the world. 

*You can start anytime. 

Do you want to save up to €2222 on your on campus degree? Apply now!


Start your online Master in Growth Hacking

Have you completed your bachelor's degree in marketing and communications and want to expand your knowledge further? Take your career to the next level with a master's degree in Growth Hacking.  

IU is the first university to offer a study programme in Growth Hacking. With the 120 ECTS program, you'll learn how to set businesses on a growth trajectory in this digital age. Learn about areas like data analysis, product management, and online marketing measures with clout.   

Your online degree summed up

All the facts and figures about your study programme at a glance
Study model
Master of Arts (M.A.)
120 ECTS
Language: English
Study duration
24 - 48 months (depending on time model)
Start your studies later
Tuition fees
Starting from € 299 (US$ 323)* per month

*based on the exchange rate from 15.03.2023 09:05 AM (CET)
120 ECTS - English
Accredited in line with German and European standards
ZFU 1152323
Past education recognised
Save time and earn your degree faster by having your previous achievements/experience recognised
Online studies:
Available from 02.05.2023 (English, 120 ECTS)
100 % flexible

You decide where and when you want to study

Versatile & Innovative

Your digital learning journey with personal support!

Top-Level Education

First-class study programmes with a recommendation rate of 96 %

Study contents

Online course overview

At the beginning of your studies, you will learn about topics like Advanced Growth Hacking and International Consumer Behavior. As part of your studies, you will specialise in digital analysis and strategies that are sure to yield success, such as Online and Social Media Marketing and Performance Marketing. You will also be exposed to courses that focus on user experience, such as Web and Mobile Development and User Interface and Experience. Towards the end of your studies, you will take your electives and begin your master's thesis. 

Semester 1

Advanced Growth Hacking


International Consumer Behavior


Online and Social Media Marketing


Advanced Research Methods


Data Driven Marketing


Project: Growth Hacking Tools


Semester 2

Performance Marketing


Design, Lean and Game: Social and Creative Methods


Digital Analytics and Strategies


Web and Mobile Development


Project: Conversion Rate Optimization


Project: Growth Hack Development


Semester 3

User Interface and Experience


Seminar: Previous and Current Growth Hacks


Elective A


Elective B


Semester 4



Master Thesis


Electives & Majors overview


  • E-Commerce & Sales

  • Marketing & Communications

  • Social Media

  • Business & AI

  • Salesforce

  • Online & Neuromarketing

  • Big Data & Analytics

  • Community Management & Content Creation

  • Marketing & Controlling

  • Innovation & Digital Transformation

  • Product Management

  • Start Up

Elective A  

In your 3rd semester, you'll need to choose an elective module from one of the following: 





Strategic Marketing and Branding


Social Medial Models and Creation


Business Analyst


Salesforce Consultant Specialization


SEA and Social Media Marketing


Big Data Applications


Community Management and Online-Communication


International Marketing and Marketing Controlling


Innovation and Sales


Product Development and Design Thinking


Lean Start Up and Current Topics of Innovation and Entrepreneurship


Elective B 

In your 3rd semester, you'll need to choose an elective module from one of the following: 



Sales Management


Communication and Public Relations


Social Media Campaigns and Agile Online Marketing


Artificial Intelligence


Salesforce Developer Specialization




Data Science and Analytics


Content Creation and Storytelling


Marketing Research and Digital Campaigns


Digital Transformation


Marketing Project and Agile Project Management


Start Up Lab


Module guide
Online course schedule

Entry requirements

How To Start Your Degree with the Online Degree Saver Programme:

Once you've enrolled and started on your studies, you'll have access to a part of your courses, based on the time model you choose. You will be registered as a student only after 50% of the total ECTS have been successfully completed. Then you will gain access to the rest of your courses, and will be able to finish your degree.

The admissions documents must be provided in English or German, if they were not issued in one of these two languages, a translation is required. If you need to translate your documents, we can help refer you to our trusted translation partners. You can find more details here.

General admission requirements
  • Completed degree with 180 ECTS with a focus on marketing and communication
  • Your degree should be from a public or officially recognised university/higher education institution. 
  • You should have achieved at least a “satisfactory” or Grade C equivalent. 
Further admission opportunities

Is your undergraduate degree not in the required subject field for this programme's 120 ECTS points variation admission requirements? You can still apply! You'll have to take 2 specific courses at the start of your studies, and pass them successfully in order to continue with your studies. That way, you don't have to take an entrance examination, and can prove your skills while earning ECTS points as part of your studies. 

English language skills

At IU, we teach in English to prepare you for the international work market. Therefore, we ask you to provide us with a proof of your English language skills. 

Is English your native language or have you graduated from an English-speaking school or university? Then you do not need to prove your English language skills. 

You can prove your English skills with an English B2 level certificate (no older than 5 years). Don’t have this at hand? No problem! You can quickly get your English certified with Duolingo. 

  • Take the online test in just 45 to 60 minutes 
  • Receive your certified results within 2 days 
  • Save valuable money and time 

Find out if the Duolingo test is suitable for you. Click here to try it for free. In order to be accepted to your study programme, a minimum of 95 points in the Duolingo exam is required. 

Did you take the test and not get the 95 points required? Don’t worry! We’re offering a free English course. By successfully completing the course in 3 months, you'll prove that you have the required level of English proficiency.

We also accept the following English language skills certificates: 

  • TOEFL (minimum 80 points) or 
  • IELTS (minimum Level 6) or 
  • Cambridge Certificate (minimum Grade B) or 
  • Equivalent proof, such as a B2.2 Certificate from the free IU English course - further information can be requested from our student advisors.* 

*Proof must be provided before the start of the study and must not be older than five years.
*Please note that course isn't accepted as a language certificate for on campus study programmes


Your Growth Hacking career outlook

Growth hackers who can build resource-efficient, cost-effective, and powerful marketing strategies, raise sales, and improve customer happiness are in high demand across a variety of areas. Small businesses and large corporations alike want talents with your skills to capitalize on courted markets. After graduation, you could work as a... 

(Senior Growth) Manager

As a Growth Manager, you align companies for growth. Because growth is such a broad issue, you'll be involved in every facet of the business. You'll also evaluate data and look for ways to boost sales, gain new customers, and improve products. Your responsibilities include promoting innovation and keeping an eye on emerging trends.  

(Senior) Manager Digital Marketing & Growth

Digital Marketing & Growth Managers oversee digital marketing measures. In this role, you will be responsible for developing and implementing social media and influencer campaigns, as well as SEO and SEM strategies and SEA. You’ll regularly review your accomplishments and, if necessary, tweak your plans to guarantee your marketing mix is on point. 

(Senior) Conversion Rate Optimization Manager

As a Conversion Rate Optimization Manager, you guarantee that even the most skeptics are impressed, and that they are persuaded to make a purchase. You segment customers, create personas, and improve the user experience. You keep track of your accomplishments in reports that also provide important performance indicators (KPIs). 

Student reviews
  • Many of my former colleagues had studied at IU International University of Applied Sciences and had been very happy with it. I was won over primarily by the flexibility of the degree and the numerous specialisation possibilities compared to other universities. The flexibility of the online studies enabled me to gain professional experience in three cities, which I felt was a great opportunity. I took my exams at the sites or also online at home, depending on what worked best.

    Lana Malinovska

    Graduate, Latvia

  • It was really nice to organise my studies the way I wanted to and decide how and when to proceed. I could start with the courses that I wanted, whenever I wanted!

    Joé Oberweis

    Graduate, Luxembourg

  • If you want to study remotely, in English and not pay a lot – compared to other universities – IU is the best choice. It’s the only university that answers all three criteria.

    Matvey Vlasenko

    Bsc Business & IT

Personal counselling

Have any questions?

Visit our FAQ page or get in touch with our Study Advisors. You can also find information about the application process under our Become a Student page.

Tuition fees

Online study model & fees for your Master degree in Growth Hacking

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen time model.

Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.


Duration 24 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

US$ 597
US$ 537 /mth* Apply now
* € 496 based on the exchange rate from 15.03.2023 09:05 AM (CET)

Part-Time I

Duration 36 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

US$ 448
US$ 407 /mth* Apply now
* € 377 based on the exchange rate from 15.03.2023 09:05 AM (CET)

Part-Time II

Duration 48 Months

Ideal for students who would like to take their time completing their courses on top of their job and everyday life and keep down the monthly costs of their studies.

US$ 353
US$ 323 /mth* Apply now
* € 299 based on the exchange rate from 15.03.2023 09:05 AM (CET)

All our study programmes include the following benefits

  • Teaching and study material
  • Marking of your end-of-module exams
  • Free 4-week trial
  • Online tutorials and guidance from tutors
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn English for free

Recognition of previous achievements

Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through IU LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at IU sooner.

  • Save time: Skip individual modules or whole semesters!

Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.

Send an email to study@iu.org to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies.

Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment. Arrange a personal video consultation appointment to discuss recognition

Why IU International University of Applied Sciences is the best choice

Your Studies Are Flexible and 100% Online

Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

You Gain Full Support

We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time. 

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Sounds good? Start your free 1-Month trial

Apply now

Sign your contract, start your studies – and if you want to stop, cancel in the first month without being charged at all.