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Digital Marketing

Master

Win over your target audience in the online world - with your Master's degree in Digital Marketing. 

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Online Studies
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Open doors to opportunities around the world

Apply by March 30th and save at least €1444 

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Earn a degree that will elevate your international career prospects. Build a global network with students from over 150 countries around the world. 

*You can start anytime. 

Do you want to save up to €2222 on your on campus degree? Apply now!

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Overview

Start your online Master in Digital Marketing

Be it on the web, via mobile, social media or e-mail – our Master’s degree programme in Digital Marketing covers all you need to know about winning over your target audience, regardless of channel.  

Both in the 120 ECTS and in the 60 ECTS programme, you’ll explore results-driven marketing mainstays, such as performance marketing or digital analytics and strategies.  

Develop your technical skills, but also creative thinking, agile work methods and other tools that will help you develop a multi-channel, holistic approach to digital marketing. 

Round up your studies with elective modules where you can sharpen your unique marketing toolbox by specialising in specific areas that match your passion. 

Your online degree summed up

All the facts and figures about your study programme at a glance
Study model
Master of Arts (M.A.)
60 or 120 ECTS
Language: English
Study duration
12 - 48 months (depending on time model)
Start your studies later
Tuition fees
Starting from € 299 (US$ 323)* per month

*based on the exchange rate from 15.03.2023 09:05 AM (CET)
Accreditation
60 ECTS - English
Currently in the process of being accredited

120 ECTS - English
Currently in the process of being accredited
Past education recognised
Save time and earn your degree faster by having your previous achievements/experience recognised
Online studies:
Available from 02.11.2023 (English, 60 ECTS)
Available from 02.05.2023 (English, 120 ECTS)
Information about state accreditation
This programme is still in the process of accreditation. We are expecting Ministry approval at the very latest by the start of the study programme. So far, all IU programmes have been accredited and approved successfully on time.
100 % flexible

You decide where and when you want to study

Versatile & Innovative

Your digital learning journey with personal support!

Top-Level Education

First-class study programmes with a recommendation rate of 96 %

Study contents

Online course overview

The Master’s in Digital Marketing degree programme is designed to develop your key theoretical and practical skills in the field. With courses such as online and social media marketing, performance marketing, and digital analytics and strategies, you’ll have a rich body of knowledge to pull from in your future career projects. 

You’ll cover the topics of digitalisation, ethics, and globalisation, as the necessary background for all of your learning efforts. Once you’ve established a solid methodological foundation, you’ll get to pick your own area of specialisation, based on what you’d like to build your expertise in. 

Be it in mobile marketing, SEA (search engine advertising) or innovation and entrepreneurship, you’ll find a rich selection of elective modules to choose from and zoom in on. 

Semester 1
ModuleECTS

Online and Social Media Marketing

5

Performance Marketing: Search and Social

5

Performance Marketing: Affiliate and Mail

5

Digital Analytics and Strategies

5

Applied Research

5

Project: Agile Online Marketing

5

Semester 2
ModuleECTS

Seminar: Marketing Responsibility

5

Elective A

10

Master Thesis

15

Electives overview

Elective A

In your 2nd semester, you'll need to choose an elective module, which you can choose from one of the following modules: 

Module

ECTS

SEA and Social Media Marketing

10

Data Driven Marketing and Controlling

10

Mobile Marketing

10

E-Commerce

10

Innovation and Entrepreneurship

10

Product Development and Design Thinking

10

Sales, Pricing and Brand Management

10

Artificial Intelligence

10

Communication and Public Relations

10

Salesforce Consultant Specialization

10

Salesforce Developer Specialization

10

Process Management with Scrum

10

Project Management with Prince2

10

Big Data Applications

10

Data Science and Analytics

10

Business Analyst

10

Communitymanagement and Online-communication

10

Social Media Creation

10

Neuromarketing

10

Social Media Campaigns and Storytelling

10

Growth Hacking and Conversion Rate Optimization

10

Consumer Behaviour and Digital Business Models

10

Semester 1
ModuleECTS

International Marketing

5

Online and Social Media Marketing

5

Customer Relationship Marketing

5

Applied Marketing Research

5

Design, Lean and Game: Social and creative methods

5

Marketing Project

5

Semester 2
ModuleECTS

International IT Law

5

User Interface and Experience

5

Performance Marketing: Search and Social

5

Performance Marketing: Affiliate and Mail

5

Advance Research Methods

5

Project: Agile Online Marketing

5

Semester 3
ModuleECTS

Digital Analytics and Strategies

5

Seminar: Marketing Responsibility

5

Elective A

10

Elective B

10

Semester 4
ModuleECTS

Master Thesis

30

Electives overview

Elective A  

In your 3rd semester, you'll need to choose an elective module, which you can choose from one of the following modules: 

Module

ECTS

SEA and Social Media Marketing

10

Data Driven Marketing and Controlling

10

Mobile Marketing

10

E-Commerce

10

Salesforce Consultant Specialization

10

Elective B 

In your 3rd semester, you'll need to choose an elective module, which you can choose from one of the following modules: 

Module

ECTS

SEA and Social Media Marketing

10

Data Driven Marketing and Controlling

10

Mobile Marketing

10

E-Commerce

10

Innovation and Entrepreneurship

10

Product Development and Design Thinking

10

Sales, Pricing and Brand Management

10

Artificial Intelligence

10

Communication and Public Relations

10

Salesforce Developer Specialization

10

Process Management with Scrum

10

Project Management with Prince2

10

Big Data Applications

10

Data Science and Analytics

10

Business Analyst

10

Community Management and Online Communication

10

Social Media Creation

10

Neuromarketing

10

Social Media Campaigns and Storytelling

10

Growth Hacking and Conversion Rate Optimization

10

Consumer Behaviour and Digital Business Models

10

Module guide

Module guide (60 ECTS)

Module guide (120 ECTS)

Online course schedules

Course schedule (60 ECTS)

Course schedule (120 ECTS)

Admission

Entry requirements

How To Start Your Degree with the Online Degree Saver Programme:

Once you've enrolled and started on your studies, you'll have access to a part of your courses, based on the time model you choose. You will be registered as a student only after 50% of the total ECTS have been successfully completed. Then you will gain access to the rest of your courses, and will be able to finish your degree.

The admissions documents must be provided in English or German, if they were not issued in one of these two languages, a translation is required. If you need to translate your documents, we can help refer you to our trusted translation partners. You can find more details here.

General admission requirements

Admission Requirements for 120-ECTS: 

  • Completed, undergraduate degree with 180 ECTS with a focus on economics or business administration  
  • Your degree must be from a state or state-recognised higher education institution/university  
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree 

Admission Requirements for 60-ECTS  

  • Completed, undergraduate degree with 240 ECTS.  
  • Your degree must be from a state or state-recognised higher education institution/university  
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree 
  • Proof of at least one year’s professional work experience completed prior to the start of study programme. Work experience must have been gained after completion of your undergraduate studies
Further admission opportunities

Depending on your previous education, the following entry options are applicable for the 60-ECTS Master’s degree:  

  • undergraduate degree with 210 ECTS: you can bridge the gap of 30 ECTS with the proof of one-year qualified work experience  
  • undergraduate degree with 180 ECTS: you can bridge the gap of 60 ECTS with the proof of two years qualified work experience  

Recognition of knowledge and abilities acquired outside of higher education is possible in principle.  

Is your undergraduate degree not in the required subject field for this programme's 120 ECTS points variation admission requirements? You can still apply! You'll have to take 2 specific courses at the start of your studies and pass them successfully in order to continue with your studies. That way, you don't have to take an entrance examination, and can prove your skills while earning ECTS points as part of your studies.

Work experience

For the 60 ECTS programme: 

  • Proof of at least one year’s qualified work experience completed prior to the start of the study programme (the work experience must be gained after the completion of your undergraduate studies).
  • Don’t have a year’s worth of qualified work experience? Don’t worry! With the Online Degree Saver Programme, you can start your studies right away, and gain your professional experience alongside your studies. You’ll need to achieve the one year’s worth of experience before you complete your Online Degree Saver Programme.
  • You can provide us a translation of your employment contract and your pay slip or you can ask your company to fill out this form in English, sign it, apply the company stamp and send it to us.
English language skills

At IU, we teach in English to prepare you for the international work market. Therefore, we ask you to provide us with a proof of your English language skills. 

Is English your native language or have you graduated from an English-speaking school or university? Then you do not need to prove your English language skills. 

You can prove your English skills with an English B2 level certificate (no older than 5 years). Don’t have this at hand? No problem! You can quickly get your English certified with Duolingo. 

  • Take the online test in just 45 to 60 minutes 
  • Receive your certified results within 2 days 
  • Save valuable money and time 

Find out if the Duolingo test is suitable for you. Click here to try it for free. In order to be accepted to your study programme, a minimum of 95 points in the Duolingo exam is required. 

Did you take the test and not get the 95 points required? Don’t worry! We’re offering a free English course. By successfully completing the course in 3 months, you'll prove that you have the required level of English proficiency.

We also accept the following English language skills certificates: 

  • TOEFL (minimum 80 points) or 
  • IELTS (minimum Level 6) or 
  • Cambridge Certificate (minimum Grade B) or 
  • Equivalent proof, such as a B2.2 Certificate from the free IU English course - further information can be requested from our student advisors.* 

*Proof must be provided before the start of the study and must not be older than five years.
*Please note that course isn't accepted as a language certificate for on campus study programmes

Careers

Your Digital Marketing career outlook

Once you’ve completed your studies in the Digital Marketing online Master’s programme, and established your expertise in the field, you can expect excellent career opportunities across a wide range of industries, with plenty of options to advance into a managerial position.  Some of the jobs you could pursue include…

Frau arbeitet mit Smartphone und Laptop in modernem Büro

Digital Marketing Manager

As an online marketing manager, you’ll work as a marketing all-rounder, responsible for making your company's website or online store have a real impact in the digital realm. To do so, you’ll work on optimising reach and conversion rates, align campaigns across channels, carry out strategic marketing planning and take care of the timing and budgeting of various marketing measures. You might also work in a specialised function of this role, for example as an Online Marketing Manager for SEA, where your work will be focused on one area: in this case, search engine ads and advertising. 

Frau sitzt mit Tablet in Besprechungsraum

Head of Digital Marketing

As head of online marketing, you’ll act as a manager in the online marketing department of a company. In this position, you won’t be working on one specific focus area, but instead have a holistic view of the online marketing efforts. Based on data, you’ll need to take operational decisions in day-to-day business activities. You’ll know how to measure success and how to interpret metrics (e.g. CPC, ROAS, AOV, etc.). Your tasks will also include management and leadership decisions.

Team arbeitet gemeinsam in Büro

Performance Marketing Specialist

Performance marketing specialists are experts who approach and align online marketing in a performance-oriented way. In this position, your focus will be on the conversion rate and thus, for example, on the question of how prospects can become customers. You’ll plan and optimise the marketing budget to maximise the CPA (cost per acquisition) rate. In doing so, you’ll need to create and analyse campaigns through key performance indicators. In addition to developing the marketing communication strategy, you’ll need to constantly test all marketing activities and develop new channels for growth. 

Student reviews
  • Many of my former colleagues had studied at IU International University of Applied Sciences and had been very happy with it. I was won over primarily by the flexibility of the degree and the numerous specialisation possibilities compared to other universities. The flexibility of the online studies enabled me to gain professional experience in three cities, which I felt was a great opportunity. I took my exams at the sites or also online at home, depending on what worked best.

    Lana Malinovska

    Graduate, Latvia

  • It was really nice to organise my studies the way I wanted to and decide how and when to proceed. I could start with the courses that I wanted, whenever I wanted!

    Joé Oberweis

    Graduate, Luxembourg

  • With the IU Master, I was able to acquire valuable strategic-global leadership skills that are very much in demand in today's jobs.

    Doreen Richter

    Graduate

Personal counselling

Have any questions?

Visit our FAQ page or get in touch with our Study Advisors. You can also find information about the application process under our Become a Student page.

Tuition fees

Online study model & fees for your Master degree in Digital Marketing

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen time model.

Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

Full-Time

Duration 12 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

US$ 832
US$ 711 /mth* Apply now
* € 655 based on the exchange rate from 15.03.2023 09:05 AM (CET)

Part-Time I

Duration 18 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

US$ 617
US$ 537 /mth* Apply now
* € 495 based on the exchange rate from 15.03.2023 09:05 AM (CET)

Part-Time II

Duration 24 Months

Ideal for students who would like to take their time completing their courses on top of their job and everyday life and keep down the monthly costs of their studies.

US$ 510
US$ 450 /mth* Apply now
* € 415 based on the exchange rate from 15.03.2023 09:05 AM (CET)
Additional charges

Full-Time

Duration 24 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

US$ 597
US$ 537 /mth* Apply now
* € 496 based on the exchange rate from 15.03.2023 09:05 AM (CET)

Part-Time I

Duration 36 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

US$ 448
US$ 407 /mth* Apply now
* € 377 based on the exchange rate from 15.03.2023 09:05 AM (CET)

Part-Time II

Duration 48 Months

Ideal for students who would like to take their time completing their courses on top of their job and everyday life and keep down the monthly costs of their studies.

US$ 353
US$ 323 /mth* Apply now
* € 299 based on the exchange rate from 15.03.2023 09:05 AM (CET)
Additional charges

All our study programmes include the following benefits

  • Teaching and study material
  • Marking of your end-of-module exams
  • Free 4-week trial
  • Online tutorials and guidance from tutors
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn English for free
Recognition

Recognition of previous achievements

Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through IU LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at IU sooner.

  • Save time: Skip individual modules or whole semesters!

Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.

Send an email to study@iu.org to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies.

Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment. Arrange a personal video consultation appointment to discuss recognition
Recognition files

Guide to recognition

Individual application for recognition (60 ECTS)

Individual application for recognition (120 ECTS)

Why IU International University of Applied Sciences is the best choice

Your Studies Are Flexible and 100% Online

Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

You Gain Full Support

We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time. 

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Sounds good? Start your free 1-Month trial

Apply now

Sign your contract, start your studies – and if you want to stop, cancel in the first month without being charged at all.

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