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Digital Marketing

Master

Win over your target audience in the online world - with your Master's degree in Digital Marketing. 

International Studies

Brighten up your summer with up to 50% off your tuition fees

Just use code: MOTIVATION

Apply now

And if you enrol by the 14th of July, you can save up to 50% on a study programme that opens up new opportunities for you worldwide.

*You can start any time.
*This discount is only available for the online studies model.

Overview

Start your Master in Digital Marketing

Be it on the web, via mobile, social media or e-mail – our Master’s degree programme in Digital Marketing covers all you need to know about winning over your target audience, regardless of channel.  

Both in the 120 ECTS and in the 60 ECTS programme, you’ll explore results-driven marketing mainstays, such as performance marketing or digital analytics and strategies.  

Develop your technical skills, but also creative thinking, agile work methods and other tools that will help you develop a multi-channel, holistic approach to digital marketing. 

Round up your studies with elective modules where you can sharpen your unique marketing toolbox by specialising in specific areas that match your passion. 

Your degree summed up

All the facts and figures about your study programme at a glance
Study model
Master of Arts (M.A.)
60 or 120 ECTS
Language: English
Dual degree: Available
Study duration & extension
12 - 48 months (depending on time model)
Free of charge extension period
Start your studies later
Tuition fees
Starting from 166,00 $ (332,71 $)* per month

*based on the exchange rate from 03.07.2022 05:19 AM (CEST)
Accreditation
60 ECTS - English
Currently in the process of being accredited

120 ECTS - English
Currently in the process of being accredited
Admission
General admission requirements
Work experience
Further admission opportunities
Language skills

Find detailed information in admission part
Past education recognised
Save time and earn your degree faster by having your previous achievements/experience recognised
Online studies:
Available from 02.11.2023 (English, 60 ECTS)
Available from 02.05.2023 (English, 120 ECTS)
Information about state accreditation
This programme is still in the process of accreditation. We are expecting Ministry approval at the very latest by the start of the study programme. So far, all IU programmes have been accredited and approved successfully on time.
100 % flexible

You decide where and when you want to study

Versatile & Innovative

Your digital learning journey with personal support!

Top-Level Education

First-class study programmes with a recommendation rate of 96 %

Study anywhere, anytime – with your free iPad

To make sure you have everything you need in order to excel in your studies, we’re offering all students with an EU address a free iPad for the entire duration of your studies. For more details, contact our Study Advisory Team.

Study contents

Course overview

The Master’s in Digital Marketing degree programme is designed to develop your key theoretical and practical skills in the field. With courses such as online and social media marketing, performance marketing, and digital analytics and strategies, you’ll have a rich body of knowledge to pull from in your future career projects. 

You’ll cover the topics of digitalisation, ethics, and globalisation, as the necessary background for all of your learning efforts. Once you’ve established a solid methodological foundation, you’ll get to pick your own area of specialisation, based on what you’d like to build your expertise in. 

Be it in mobile marketing, SEA (search engine advertising) or innovation and entrepreneurship, you’ll find a rich selection of elective modules to choose from and zoom in on. 

Admission

Entry requirements

How To Start Your Degree with the Online Degree Saver Programme:

Once you've enrolled and started on your studies, you'll have access to a part of your courses, based on the time model you choose. You will be registered as a student only after 50% of the total ECTS have been successfully completed. Then you will gain access to the rest of your courses, and will be able to finish your degree.

The admissions documents must be provided in English or German, if they were not issued in one of these two languages, a translation is required. If you need to translate your documents, we can help refer you to our trusted translation partners. You can find more details here.

Study anywhere, anytime – with your free iPad

To make sure you have everything you need in order to excel in your studies, we’re offering all students with an EU address a free iPad for the entire duration of your studies. For more details, contact our Study Advisory Team.

Careers

Your Digital Marketing career outlook

Once you’ve completed your studies in the Digital Marketing Master’s programme, and established your expertise in the field, you can expect excellent career opportunities across a wide range of industries, with plenty of options to advance into a managerial position.  Some of the jobs you could pursue include…

Digital Marketing Manager

As an online marketing manager, you’ll work as a marketing all-rounder, responsible for making your company's website or online store have a real impact in the digital realm. To do so, you’ll work on optimising reach and conversion rates, align campaigns across channels, carry out strategic marketing planning and take care of the timing and budgeting of various marketing measures. You might also work in a specialised function of this role, for example as an Online Marketing Manager for SEA, where your work will be focused on one area: in this case, search engine ads and advertising. 

Head of Digital Marketing

As head of online marketing, you’ll act as a manager in the online marketing department of a company. In this position, you won’t be working on one specific focus area, but instead have a holistic view of the online marketing efforts. Based on data, you’ll need to take operational decisions in day-to-day business activities. You’ll know how to measure success and how to interpret metrics (e.g. CPC, ROAS, AOV, etc.). Your tasks will also include management and leadership decisions.

Performance Marketing Specialist

Performance marketing specialists are experts who approach and align online marketing in a performance-oriented way. In this position, your focus will be on the conversion rate and thus, for example, on the question of how prospects can become customers. You’ll plan and optimise the marketing budget to maximise the CPA (cost per acquisition) rate. In doing so, you’ll need to create and analyse campaigns through key performance indicators. In addition to developing the marketing communication strategy, you’ll need to constantly test all marketing activities and develop new channels for growth. 

Student reviews

This is what our students say

  • Many of my former colleagues had studied at IU International University of Applied Sciences and had been very happy with it. I was won over primarily by the flexibility of the degree and the numerous specialisation possibilities compared to other universities. The flexibility of the online studies enabled me to gain professional experience in three cities, which I felt was a great opportunity. I took my exams at the sites or also online at home, depending on what worked best.

    Lana Malinovska

    Graduate, Latvia

  • It was really nice to organise my studies the way I wanted to and decide how and when to proceed. I could start with the courses that I wanted, whenever I wanted!

    Joé Oberweis

    Graduate, Luxembourg

  • With the IU Master, I was able to acquire valuable strategic-global leadership skills that are very much in demand in today's jobs.

    Doreen Richter

    Graduate

Personal counselling

Do you have any questions?

Do you need help with picking the right study programme or model for you?

Tuition fees

Study models & fees for your Master degree in Digital Marketing

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen time model.

Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

Full-Time

Duration 12 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

  • Online studies
781,17 $
391,00 $ /mth*
*based on the exchange rate from 03.07.2022 05:19 AM (CEST)
Enrol by the 14th of July and you save up to 50% on your tuition. Apply now

Part-Time I

Duration 18 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

  • Online studies
593,44 $
297,00 $ /mth*
*based on the exchange rate from 03.07.2022 05:19 AM (CEST)
Enrol by the 14th of July and you save up to 50% on your tuition. Apply now

Part-Time II

Duration 24 Months

Ideal for students who would like to take their time completing their courses on top of their job and everyday life and keep down the monthly costs of their studies.

  • Online studies
489,14 $
245,00 $ /mth*
*based on the exchange rate from 03.07.2022 05:19 AM (CEST)
Enrol by the 14th of July and you save up to 50% on your tuition. Apply now
Additional charges

Boost your career.

Earn a dual degree.

With the IU and LSBU (London South Bank University) dual degree track, you get a unique opportunity – you can choose if you want to graduate with both a German and a British graduation certificate, without any extra academic requirements. The study programmes at IU and at LSBU are coordinated and therefore equivalent to each other.

All our study programmes include the following benefits

  • Teaching and study material
  • Marking of your end-of-module exams
  • Free 4-week trial
  • Online tutorials and guidance from tutors
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • No charge for extension of course duration
  • Career coaching
Recognition

Recognition of previous achievements

Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at IU sooner.

  • Save time: Skip individual modules or whole semesters!

Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.

Send an email to study@iu.org to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.

Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment. Arrange a personal video consultation appointment to discuss recognition

Why IU International University of Applied Sciences is the best choice

Your Studies Are Flexible and 100% Online

Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

You Gain Full Support

We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and in the on campus model, the chance to study with other students in small groups. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time. 

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Brighten up your summer with up to 50% off your tuition fees

Just use code: MOTIVATION

Apply now

And if you enrol by the 14th of July, you can save up to 50% on a study programme that opens up new opportunities for you worldwide.

*You can start any time.
*This discount is only available for the online studies model.