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International Marketing

MBA

Is marketing your thing? Expand your know-how with the perfect mix of general and specific management skills in an international context. Apply now for our on-campus MBA programme with a specialisation in International Marketing. 

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Online Studies

International Marketing

MBA

Is marketing your thing? Expand your know-how with the perfect mix of general and specific management skills in an international context. Apply now for our online MBA with a specialisation in International Marketing.

Request free information
Junge Frau kommunikation per Webcam-Konferenz arbeiten von zu Hause aus.
Junge Frau kommunikation per Webcam-Konferenz arbeiten von zu Hause aus.
Online Studies
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Open doors to opportunities around the world

Apply by June 22nd and save at least €1444 

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Earn a degree that will elevate your international career prospects. Build a global network with students from over 140 countries around the world. 

*You can start anytime. 

Do you want to save up to €2.222 on your on campus degree?

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Overview

Start your online MBA – International Marketing

Do you have a passion for good marketing and effective communication? Aspire to a management position, and want to bring your management skills up to top international level?

With a Master of Business Administration (MBA) degree, you will have achieved the highest academic management qualification in the global education market. Our specialised online MBA – International Marketing study programme will comprehensively prepare you to advance your career in marketing, sales, or brand building with the perfect mix of general management knowledge and specific marketing skills.

Our online International Marketing MBA complies with the internationally recognised EQUAL MBA Guidelines.

Start your MBA – International Marketing on-campus programme

Do you have a passion for good marketing and effective communication? Aspire to a management position, and want to bring your management skills up to the top international level? 

With a Master of Business Administration (MBA) degree, you will have achieved the highest academic management qualification in the global education market. Our specialised MBA – International Marketing study programme will comprehensively prepare you to advance your career in marketing, sales, or brand building with the perfect mix of general management knowledge and specific marketing skills. 

Our online International Marketing MBA complies with the internationally recognised EQUAL MBA Guidelines. 

This study programme is completely taught in English!

Your degree summed up

All the facts and figures about your study programme at a glance
Study model
Master of Business Administration (MBA)
90 ECTS
Language: English
Dual degree: Available
Study duration
18 - 36 months (depending on time model)
Start online studies: any time
Tuition fees
Starting from € 385 (US$ 414)* per month

*based on the exchange rate from 01.06.2023 09:05 AM (CEST)
Accreditation
90 ECTS - English
Accredited in line with German and European standards
ZFU 153413c
Past education recognised
Save time and earn your degree faster by having your previous achievements/experience recognised
Study model
Master of Business Administration (MBA)
90 ECTS
Language: English
Dual degree: Available
Study duration
18 months
Tuition fees
Starting from € 676 (US$ 728)* per month

*based on the exchange rate from 01.06.2023 09:05 AM (CEST)
Accreditation
90 ECTS - English
Accredited in line with German and European standards
ZFU 153413c
Past education recognised
Save time and earn your degree faster by having your previous achievements/experience recognised
100 % flexible

You decide where and when you want to study

Versatile & Innovative

Your digital learning journey with personal support!

Top-Level Education

First-class study programmes with a recommendation rate of 96 %

German quality promise

All programmes are state accredited and recognized internationally. That's why 100,000 students have put their trust in IU.

Kickstart your career in Europe

Benefit from 18-month post study job seeker’s visa as an on-campus student and begin your career in Germany right

100% Flexibility

With IU you choose what, how and where you study. And depending on your preferred study format you can even start your first step towards your new career right away.

94% Job success

Our practice-oriented study programmes prepare you for your future career. This is why 94% of IU graduates find a job within 3 months after graduation.


Study contents

Online course overview

Our online MBA – International Marketing study programme is highly practice-oriented, and it will teach you all the business administration and specialist knowledge you’ll need as a future manager in international marketing.

Among other things, you’ll develop skills in planning, implementing, and controlling marketing strategies and implementing international market entry strategies and market development strategies.

In addition, you’ll train up your soft skills and analytical abilities and gain more advanced knowledge in strategic and operational thinking in a management role in a global company.

Once you graduate, you’ll have your pick of attractive leading roles in marketing in both national and international companies.

Course overview

Our MBA – International Marketing on-campus study programme is highly practice-oriented, and it will teach you all the business administration and specialist knowledge you’ll need as a future manager in international marketing. 

Among other things, you’ll develop skills in planning, implementing, and controlling marketing strategies and implementing international market entry strategies and market development strategies. 

In addition, you’ll train up your soft skills and analytical abilities and gain more advanced knowledge in strategic and operational thinking in a management role in a global company. 

Semester 1

Module

ECTS

Leadership

5

Innovation and Entrepreneurship

5

Corporate Finance

5

International Marketing

5

Managerial Economics

5

Performance Measurement

5

Semester 2

Module

ECTS

Strategic Management

5

Business Ethics and Corporate Governance

5

Operations and Information Management

5

Sales, Pricing and Brand Management

10

Consumer Behaviour and Research

10

Semester 3

Module

ECTS

Capstone Project Thesis & Defense

25

Module guide

Module guide

Course schedules

Online Course schedule

On-campus Course schedule

Each course in this study programme has a live teaching session

At IU, we want you to feel supported, and to give you the best learning experience possible. 

In keeping with our mission, we now offer two-hour, monthly intensive live sessions in every course.The live events are recorded, so you can access them whenever you want. Each monthly session will cover all the course contents, so you only need to attend or watch it once. 

Admission

Entry requirements

The admissions documents must be provided in English or German. If they were not issued in one of these two languages, a translation is required. If you need to translate your documents, we can help refer you to our trusted translation partners. You can find more details here. 

General admission requirements

  • Completed, undergraduate degree with 180 ECTS
  • Your degree must be from a state or state-recognised higher education institution/university
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree
  • Proof of at least one year’s professional work experience completed prior to the start of study programme. Work experience must have been gained after completion of your undergraduate studies

Work experience

  • Proof of at least one year’s qualified work experience completed prior to the start of the study programme (the work experience must be gained after the completion of your undergraduate studies).
  • You can provide us a translation of your employment contract and your pay slip or you can ask your company to fill out this form in English, sign it, apply the company stamp and send it to us:

Proof of work experience (EN)
Proof of work experience (NL)
Proof of work experience (ES)
Proof of work experience (IT)
Proof of work experience (FR)

English language skills

Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF). 

We accept the following English language skills certificates*: 

  • TOEFL (minimum 80 points)* or  
  • IELTS (minimum Level 6)* or  
  • Duolingo English Test (minimum 95 points)* or 
  • Cambridge Certificate (minimum Grade B)*   

Is English your native language, or have you graduated from an English-speaking school or university? Then you do not need to prove your English language proficiency.  

Get in touch with our study advisors for more details. 

*Proof must be provided before the start of the study and must not be older than five years. 

Online degree saver programme

Apply for the online Degree Saver programme and receive a discount on your tuition fees. 

Please get in touch with our Study Advisory Team for more details. 

On campus

Start your career in Berlin

Our German campus in Berlin is in the best position for IU graduates to gain access to labour market.

IU Berlin

Study in Germany’s capital city, home to some of the world’s biggest and well-known companies. Berlin boasts a thriving community of expats, a relatively cheap cost of living, and an energetic start-up scene that’s ideal for creatives and the self-employed. The redevelopment of Tegel Airport into a science and technology park will also create 20,000 new jobs in R&D for the tech, sustainability, and engineering. 

What does it mean studying on Campus?

  • A mix of online self-study and on-campus learning (2-3 days per week) in Germany
  • Full time only
  • 2-4 intakes per year – programme dependent
  • Pre-set study sequence with some flexibility online
  • All programmes taught in English

Other perks:

  • Free online German language course
  • Online career services, job listings platform & virtual networking events
  • Internship module (optional)
  • 18-month post-study visa eligibility
Careers

Your MBA - International Marketing career outlook

Almost every nationally and internationally operating company markets products or services. As a marketing expert with sound management and sales knowledge, you have excellent career opportunities. 

Once you’ve completed your online MBA with a specialisation in International Marketing degree, you could work as...

Your MBA - International Marketing career outlook

Almost every nationally and internationally operating company markets products or services. As a marketing expert with sound management and sales knowledge, you have excellent career opportunities.  

Once you’ve completed your MBA with a specialisation in International Marketing degree, you could work as... 

Marketing Manager

As a marketing manager, you are responsible for the planning, development, and implementation of a company's marketing strategies. You control all marketing activities and monitor their achievement. By making strategic decisions, you play a major role in shaping the company and its external impact and thus bear a high degree of responsibility.

Mann schreibt vor Team auf Whiteboard

Digital Communications Manager

As a communications manager, you are responsible for designing and coordinating the communication activities for your company. You will need to monitor all digital media and develop a primary communications strategy.

Team bei Brainstorming vor Glaswand

Brand Manager

As a brand manager, your job is to decide how a brand is positioned on the market. You will also be responsible for coordinating this positioning within your company.

Your career enabler

94% of current IU graduates find a job within 3 months. Our practice based degrees stand out from the crowd and prepare you for a job at industry-leading companies.

Student reviews

This is what our students say

  • “My online studies allowed me to follow all my wishes and dreams so far: Even a break from studies and job when our son was born in June.”

    Eike Lehnen

    Online student

  • “IU equipped me with all the essentials for formulating strategies and visions in marketing.”

    Mei Chi Lo

    Graduate, Hong Kong SAR China

Read our success stories
Personal counselling
Have any questions?

Visit our FAQ page or get in touch with our Study Advisors. You can also find information about the application process under our Become a Student page.

Personal counselling
Have any questions?

Visit our FAQ page or get in touch with our Study Advisors.

*Available Monday-Friday 8:00 AM - 6:00 PM CET

Tuition fees

Online Study models & fees for your MBA degree in MBA – International Marketing

On campus study model and fees for your MBA degree in MBA – International Marketing

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen time model.

Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

At IU, we believe in full transparency – so there are no hidden fees. You only pay for your tuition and the one-time campus fee of €1,500.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

Full-Time

Duration 18 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

US$ 807
US$ 726 /mth* Apply now
* € 675 based on the exchange rate from 01.06.2023 09:05 AM (CEST)

Part-Time I

Duration 24 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

US$ 636
US$ 575 /mth* Apply now
* € 535 based on the exchange rate from 01.06.2023 09:05 AM (CEST)

Part-Time II

Duration 36 Months

Ideal for students who would like to take their time completing their courses on top of their job and everyday life and keep down the monthly costs of their studies.

US$ 454
US$ 414 /mth* Apply now
* € 385 based on the exchange rate from 01.06.2023 09:05 AM (CEST)
Additional charges
Full-Time
Duration 18 Months

Participate in real-time tutorials with tutors and a small group of students, while still having maximum flexibility to combine work and studies.

US$ 807
US$ 728 /mth* Apply now
* € 676 based on the exchange rate from 01.06.2023 09:05 AM (CEST)
Additional charges

Boost your career.

Earn a dual degree.

With the IU and LSBU (London South Bank University) dual degree track, you get a unique opportunity – you can choose if you want to graduate with both a German and a British graduation certificate, without any extra academic requirements. The study programmes at IU and at LSBU are coordinated and therefore equivalent to each other.

Start your studies at IU, and if you want to apply for your British certificate* all you have to do is send in your application and pay the required fee. As an MBA student, please make sure that you have at least 2+ years of relevant work experience at the time of your application.** You’ll then be awarded a degree from LSBU following your graduation if all of your study requirements have been fulfilled successfully.

Graduate with a German Bachelor’s, MBA or Master’s degree – along with a UK Bachelor’s with Honours (Hons), MBA or Master’s.

About LSBU

London South Bank University is well-known for its impressive internationality, as testified by over 18,000 students from more than 130 countries. Similar to IU, LSBU has also been awarded multiple awards and praised for its focus on improving graduates’ career opportunities.

Our cooperation was born out of one goal: to help you get the best jobs in the world with a dual degree.

Here’s how it works:

Get in touch with our Student Advisory Team, send in your application form and receive your British graduation certificate after you’ve successfully graduated from IU.

*only available for selected study programmes: B.Sc. Data Science, B.Sc. Computer Science, B.A.A. Business Administration, B.A. International Management, M.Sc. Artificial Intelligence (120 ECTS), M.Sc. Computer Science (120 ECTS), M.Sc. Data Science (120 ECTS), MBA with electives 90 ECTS (Big Data, Engineering, Finance & Accounting, IT, Marketing, E-Sports Management, Supply Chain Management, Human Resource Management, Innovation & Entrepreneurship, Artificial Intelligence, Salesforce).

**A false declaration about this will prevent LSBU from awarding the certificate

All our study programmes include the following benefits

  • Teaching and study material
  • Marking of your end-of-module exams
  • Free 4-week trial
  • Monthly live and recorded tutorials
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn English for free
  • Teaching and study material
  • Marking of your end-of-module exams
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn English for free
  • On-campus tutorials, 2-3x week
  • Access to all on-campus services
Recognition

Recognition of previous achievements

Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through IU LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at IU sooner.

  • Save time: Skip individual modules or whole semesters!

Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.

Send an email to study@iu.org to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies.

Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment.Arrange a personal video consultation appointment to discuss recognition

Recognition files

Guide to recognition

Individual application for recognition

Why IU International University of Applied Sciences is the best choice

Your Studies Are Flexible and 100% Online

Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

You Gain Full Support

We provide you with innovative learning tools, digital study material, tutorial videos, live teaching sessions, student advice and support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time. 

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Hybrid Studies = More Flexibility

By combining in-person tutorials 2-3 times per week with 24/7 access to online study materials, you get to benefit from a more flexible study schedule. This allows you to work alongside your studies, or combine other activities, with relative ease. 

You Gain Full Support

We provide you with innovative learning tools, intimate campuses, easy access to lecturers, live teaching sessions, student advice services, and career support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions – and so are our study coaches.  

Sounds good? Start your free 1-Month trial

Apply now

Sign your contract, start your studies – and if you want to stop, cancel in the first month without being charged at all.

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