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MBA – International Marketing

MBA

Is marketing your thing? Expand your know-how with the perfect mix of general and specific management skills in an international context. Apply now for our online MBA with a specialisation in International Marketing.

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Online Studies

Start your career's next successful chapter with a 5-star education from IU

Get your application in before December 15 and you can save up to US$1,399.

Apply now

Choose a fully accredited study program and set yourself up for success. At IU, you’ll join over 100.000 students from all over the world. And the best part? You’ll develop job-ready skills in a practical setting — so you’ll have a real advantage in your industry.

*You can start any time.
*This discount is only available for the online studies model.

Overview

Start your online MBA – International Marketing

Do you have a passion for good marketing and effective communication? Aspire to a management position, and want to bring your management skills up to top international level?

With a Master of Business Administration (MBA) degree, you will have achieved the highest academic management qualification in the global education market. Our specialised online MBA – International Marketing study programme will comprehensively prepare you to advance your career in marketing, sales, or brand building with the perfect mix of general management knowledge and specific marketing skills.

Our online International Marketing MBA complies with the internationally recognised EQUAL MBA Guidelines.

Your online degree summed up

All the facts and figures about your study programme at a glance
Study model
Master of Business Administration (MBA)
90 ECTS
Language: English
Dual degree: Available
Study duration & extension
18 - 36 months (depending on time model)
Free of charge extension period
Start online studies: any time
Tuition fees
Starting from € 379 (US$ 397)* per month

*based on the exchange rate from 01.12.2022 09:05 AM (CET)
Accreditation
90 ECTS - English
Accredited in line with German and European standards
ZFU 153413c
Past education recognised
Save time and earn your degree faster by having your previous achievements/experience recognised
100 % flexible

You decide where and when you want to study

Versatile & Innovative

Your digital learning journey with personal support!

Top-Level Education

First-class study programmes with a recommendation rate of 96 %

Study contents

Online course overview

Our online MBA – International Marketing study programme is highly practice-oriented, and it will teach you all the business administration and specialist knowledge you’ll need as a future manager in international marketing.

Among other things, you’ll develop skills in planning, implementing, and controlling marketing strategies and implementing international market entry strategies and market development strategies.

In addition, you’ll train up your soft skills and analytical abilities and gain more advanced knowledge in strategic and operational thinking in a management role in a global company.

Once you graduate, you’ll have your pick of attractive leading roles in marketing in both national and international companies.

Semester 1
ModuleECTS

Leadership

5

Innovation and Entrepreneurship

5

Corporate Finance

5

International Marketing

5

Managerial Economics

5

Performance Measurement

5

Semester 2
ModuleECTS

Strategic Management

5

Business Ethics and Corporate Governance

5

Operations and Information Management

5

Sales, Pricing and Brand Management

10

Consumer Behaviour and Research

10

Semester 3
ModuleECTS

Capstone Project Thesis & Defense

25

Module guide

Module guide

Course schedules

Online Course schedule

On-campus Course schedule

Admission

Entry requirements

How To Start Your Degree with the Online Degree Saver Programme:

Once you've enrolled and started on your studies, you'll have access to a part of your courses, based on the time model you choose. You will be registered as a student only after 50% of the total ECTS have been successfully completed. Then you will gain access to the rest of your courses, and will be able to finish your degree.

The admissions documents must be provided in English or German, if they were not issued in one of these two languages, a translation is required. If you need to translate your documents, we can help refer you to our trusted translation partners. You can find more details here.

General admission requirements
  • Completed, undergraduate degree with 180 ECTS
  • Your degree must be from a state or state-recognised higher education institution/university
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree
  • Proof of at least one year’s professional work experience completed prior to the start of study programme. Work experience must have been gained after completion of your undergraduate studies
Work experience
  • Proof of at least one year’s qualified work experience completed prior to the start of the study programme (the work experience must be gained after the completion of your undergraduate studies).
  • Undergraduate degree with 180 ECTS: you will have to provide a proof of a second year of qualified work experience at the end of the MBA programme, before graduation
  • Undergraduate degree with 210 ECTS: you will have to provide a proof of a second year of qualified work experience at the end of the MBA programme, before graduation
  • Undergraduate degree with 240 ECTS: you will have to provide a proof of only one year of work experience at the start of the MBA programme.
  • You can provide us a translation of your employment contract and your pay slip or you can ask your company to fill out this form in English, sign it, apply the company stamp and send it to us:

Proof of work experience (EN)
Proof of work experience (NL)
Proof of work experience (ES)
Proof of work experience (IT)
Proof of work experience (FR)

English language skills

At IU, we teach in English to prepare you for the international work market. Therefore, we ask you to provide us with a proof of your English language skills. 

Is English your native language or have you graduated from an English-speaking school or university? Then you do not need to prove your English language skills. 

You can prove your English skills with an English B2 level certificate (no older than 5 years). Don’t have this at hand? No problem! You can quickly get your English certified with Duolingo. 

  • Take the online test in just 45 to 60 minutes 
  • Receive your certified results within 2 days 
  • Save valuable money and time 

Find out if the Duolingo test is suitable for you. Click here to try it for free. In order to be accepted to your study programme, a minimum of 95 points in the Duolingo exam is required. 

Did you take the test and not get the 95 points required? Don’t worry! We’re offering a free English course. By successfully completing the course in 3 months, you'll prove that you have the required level of English proficiency.

We also accept the following English language skills certificates: 

  • TOEFL (minimum 80 points) or 
  • IELTS (minimum Level 6) or 
  • Cambridge Certificate (minimum Grade B) or 
  • Equivalent proof, such as a B2.2 Certificate from the free IU English course - further information can be requested from our student advisors.* 

*Proof must be provided before the start of the study and must not be older than five years.
*Please note that course isn't accepted as a language certificate for on campus study programmes

Start your career's next successful chapter with a 5-star education from IU

Get your application in before December 15 and you can save up to US$1,399.

Apply now

Choose a fully accredited study program and set yourself up for success. At IU, you’ll join over 100.000 students from all over the world. And the best part? You’ll develop job-ready skills in a practical setting — so you’ll have a real advantage in your industry.

*You can start any time.
*This discount is only available for the online studies model.

Careers

Your MBA - International Marketing career outlook

Almost every nationally and internationally operating company markets products or services. As a marketing expert with sound management and sales knowledge, you have excellent career opportunities. 

Once you’ve completed your online MBA with a specialisation in International Marketing degree, you could work as...

Marketing Manager

As a marketing manager, you are responsible for the planning, development, and implementation of a company's marketing strategies. You control all marketing activities and monitor their achievement. By making strategic decisions, you play a major role in shaping the company and its external impact and thus bear a high degree of responsibility.

Digital Communications Manager

As a communications manager, you are responsible for designing and coordinating the communication activities for your company. You will need to monitor all digital media and develop a primary communications strategy.

Brand Manager

As a brand manager, your job is to decide how a brand is positioned on the market. You will also be responsible for coordinating this positioning within your company.

Student reviews

This is what our students say

  • My online studies allowed me to follow all my wishes and dreams so far: Even a break from studies and job when our son was born in June.

    Eike Lehnen

    Online student

  • IU equipped me with all the essentials for formulating strategies and visions in marketing.

    Mei Chi Lo

    Graduate, Hong Kong SAR China

Personal counselling

Have any questions?

Visit our FAQ page or get in touch with our Study Advisors. You can also find information about the application process under our Become a Student page.

Tuition fees

Online study model & fees for your MBA degree in MBA – International Marketing

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen time model.

Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

Full-Time

Duration 18 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

US$ 772
US$ 692 /mth* Apply now
* € 659 based on the exchange rate from 01.12.2022 09:04 AM (CET)

Part-Time I

Duration 24 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

US$ 605
US$ 545 /mth* Apply now
* € 519 based on the exchange rate from 01.12.2022 09:05 AM (CET)

Part-Time II

Duration 36 Months

Ideal for students who would like to take their time completing their courses on top of their job and everyday life and keep down the monthly costs of their studies.

US$ 438
US$ 397 /mth* Apply now
* € 379 based on the exchange rate from 01.12.2022 09:05 AM (CET)
Additional charges

Boost your career.

Earn a dual degree.

With the IU and LSBU (London South Bank University) dual degree track, you get a unique opportunity – you can choose if you want to graduate with both a German and a British graduation certificate, without any extra academic requirements. The study programmes at IU and at LSBU are coordinated and therefore equivalent to each other.

All our study programmes include the following benefits

  • Teaching and study material
  • Marking of your end-of-module exams
  • Free 4-week trial
  • Online tutorials and guidance from tutors
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn English for free
Recognition

Recognition of previous achievements

Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through IU LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at IU sooner.

  • Save time: Skip individual modules or whole semesters!

Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.

Send an email to study@iu.org to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies.

Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment. Arrange a personal video consultation appointment to discuss recognition
Recognition files

Guide to recognition

Individual application for recognition

Start your career's next successful chapter with a 5-star education from IU

Get your application in before December 15 and you can save up to US$1,399.

Apply now

Choose a fully accredited study program and set yourself up for success. At IU, you’ll join over 100.000 students from all over the world. And the best part? You’ll develop job-ready skills in a practical setting — so you’ll have a real advantage in your industry.

*You can start any time.
*This discount is only available for the online studies model.

Why IU International University of Applied Sciences is the best choice

Your Studies Are Flexible and 100% Online

Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

You Gain Full Support

We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time. 

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

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