What is Data Science?
The term data science has been causing quite a buzz over the last few years. Having earned the title of “sexiest job of the 21st century”, many people these days are considering a career in the field.
To start, let’s define what data science is. As the name implies, data science is a research field dedicated to collecting, analysing, and interpreting data. It works just like any other science, by using clearly defined research method to extract new learnings from various source materials.
What’s unique about it, is the nature of these source materials: big data. Thanks to ever-increasing technological developments, such as cloud computing and storage, companies all over the world can now collect massive amounts of data at affordable prices and with relative ease.
All these new riches offer real value to businesses. They can use them to better understand who their costumers are, what they’re interested in and what are the best ways to keep them coming back for more.
But they also pose a real challenge. How do you navigate massive amounts of data, from thousands or even millions of transactions? How do you determine what information is important, and how do you start making sense and learning something from pieces of scattered, seemingly random details?
Well, that’s where the science part comes in. Enter the data scientists – experts in extracting valuable, actionable artefacts of business information from the sands of company databases. Kind of like Indiana Jones, but with more programming skills and less life-threatening adventures (hopefully).