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Growth Hacking

Master

Find out how to boost business growth using targeted marketing, advanced software, and artificial intelligence. Your master's degree in Growth Hacking can teach you how to do this. 

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Earn a degree that will elevate your international career prospects. Build a global network with students from over 140 countries around the world. 

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Overview

Start your online Master in Growth Hacking

Have you completed your bachelor's degree in marketing and communications and want to expand your knowledge further? Take your career to the next level with a master's degree in Growth Hacking.  

IU is the first university to offer a study programme in Growth Hacking. With the 120 ECTS program, you'll learn how to set businesses on a growth trajectory in this digital age. Learn about areas like data analysis, product management, and online marketing measures with clout.   

Your online degree summed up

All the facts and figures about your study programme at a glance
Study model
Master of Arts (M.A.)
120 ECTS
Language: English
Study duration
24 - 48 months (depending on time model)
Start online studies: any time
Tuition fees
Starting from € 299 (US$ 321)* per month

*based on the exchange rate from 01.06.2023 09:05 AM (CEST)
Accreditation
120 ECTS - English
Accredited in line with German and European standards
ZFU 1152323
Past education recognised
Save time and earn your degree faster by having your previous achievements/experience recognised
100 % flexible

You decide where and when you want to study

Versatile & Innovative

Your digital learning journey with personal support!

Top-Level Education

First-class study programmes with a recommendation rate of 96 %

Study contents

Online course overview

At the beginning of your studies, you will learn about topics like Advanced Growth Hacking and International Consumer Behavior. As part of your studies, you will specialise in digital analysis and strategies that are sure to yield success, such as Online and Social Media Marketing and Performance Marketing. You will also be exposed to courses that focus on user experience, such as Web and Mobile Development and User Interface and Experience. Towards the end of your studies, you will take your electives and begin your master's thesis. 

Semester 1

Module

ECTS

Advanced Growth Hacking

5

International Consumer Behavior

5

Online and Social Media Marketing

5

Advanced Research Methods

5

Data Driven Marketing

5

Project: Growth Hacking Tools

5

Semester 2

Module

ECTS

Performance Marketing

5

Design, Lean and Game: Social and Creative Methods

5

Digital Analytics and Strategies

5

Web and Mobile Development

5

Project: Conversion Rate Optimization

5

Project: Growth Hack Development

5

Semester 3

Module

ECTS

User Interface and Experience

5

Seminar: Previous and Current Growth Hacks

5

Elective A

10

Elective B

10

Semester 4

Module

ECTS

Master Thesis

30

Electives & Majors overview

Majors

  • E-Commerce & Sales

  • Marketing & Communications

  • Social Media

  • Business & AI

  • Salesforce

  • Online & Neuromarketing

  • Big Data & Analytics

  • Community Management & Content Creation

  • Marketing & Controlling

  • Innovation & Digital Transformation

  • Product Management

  • Start Up

Elective A  

In your 3rd semester, you'll need to choose an elective module from one of the following: 

Module

ECTS

E-Commerce

10

Strategic Marketing and Branding

10

Social Medial Models and Creation

10

Business Analyst

10

Salesforce Consultant Specialization

10

SEA and Social Media Marketing

10

Big Data Applications

10

Community Management and Online-Communication

10

International Marketing and Marketing Controlling

10

Innovation and Sales

10

Product Development and Design Thinking

10

Lean Start Up and Current Topics of Innovation and Entrepreneurship

10

Elective B 

In your 3rd semester, you'll need to choose an elective module from one of the following: 

Module

ECTS

Sales Management

10

Communication and Public Relations

10

Social Media Campaigns and Agile Online Marketing

10

Artificial Intelligence

10

Salesforce Developer Specialization

10

Neuromarketing

10

Data Science and Analytics

10

Content Creation and Storytelling

10

Marketing Research and Digital Campaigns

10

Digital Transformation

10

Marketing Project and Agile Project Management

10

Start Up Lab

10

Module guide

Module guide

Online course schedule

Course schedule

Each course in this study programme has a live teaching session

At IU, we want you to feel supported, and to give you the best learning experience possible. 

In keeping with our mission, we now offer two-hour, monthly intensive live sessions in every course.The live events are recorded, so you can access them whenever you want. Each monthly session will cover all the course contents, so you only need to attend or watch it once. 

Admission

Entry requirements

The admissions documents must be provided in English or German. If they were not issued in one of these two languages, a translation is required. If you need to translate your documents, we can help refer you to our trusted translation partners. You can find more details here. 

General admission requirements

  • Completed degree with 180 ECTS with a focus on marketing and communication. 
  • Your degree should be from a public or officially recognised university/higher education institution. 
  • You should have achieved at least a “satisfactory” or Grade C equivalent. 

Further admission opportunities

Is your undergraduate degree not in the required subject field for this programme's 120 ECTS points variation admission requirements? You can still apply! You'll have to take 2 specific courses at the start of your studies, and pass them successfully in order to continue with your studies. That way, you don't have to take an entrance examination, and can prove your skills while earning ECTS points as part of your studies. 

English language skills

Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF). 

We accept the following English language skills certificates*: 

  • TOEFL (minimum 80 points)* or  
  • IELTS (minimum Level 6)* or  
  • Duolingo English Test (minimum 95 points)* or 
  • Cambridge Certificate (minimum Grade B)*   

Is English your native language, or have you graduated from an English-speaking school or university? Then you do not need to prove your English language proficiency.  

Get in touch with our study advisors for more details. 

*Proof must be provided before the start of the study and must not be older than five years. 

Online degree saver programme

Apply for the online Degree Saver programme and receive a discount on your tuition fees. 

Please get in touch with our Study Advisory Team for more details. 

Careers

Your Growth Hacking career outlook

Growth hackers who can build resource-efficient, cost-effective, and powerful marketing strategies, raise sales, and improve customer happiness are in high demand across a variety of areas. Small businesses and large corporations alike want talents with your skills to capitalize on courted markets. After graduation, you could work as a... 

(Senior Growth) Manager

As a Growth Manager, you align companies for growth. Because growth is such a broad issue, you'll be involved in every facet of the business. You'll also evaluate data and look for ways to boost sales, gain new customers, and improve products. Your responsibilities include promoting innovation and keeping an eye on emerging trends.  

(Senior) Manager Digital Marketing & Growth

Digital Marketing & Growth Managers oversee digital marketing measures. In this role, you will be responsible for developing and implementing social media and influencer campaigns, as well as SEO and SEM strategies and SEA. You’ll regularly review your accomplishments and, if necessary, tweak your plans to guarantee your marketing mix is on point. 

(Senior) Conversion Rate Optimization Manager

As a Conversion Rate Optimization Manager, you guarantee that even the most skeptics are impressed, and that they are persuaded to make a purchase. You segment customers, create personas, and improve the user experience. You keep track of your accomplishments in reports that also provide important performance indicators (KPIs). 

Student reviews

This is what our students say

  • “Many of my former colleagues had studied at IU and had been very happy with it. I was won over primarily by the flexibility of the degree and the numerous specialisation possibilities compared to other universities.”

    Lana Malinovska

    Graduate, Latvia

  • “It was really nice to organise my studies the way I wanted to and decide how and when to proceed. I could start with the courses that I wanted, whenever I wanted!”

    Joé Oberweis

    Graduate, Luxembourg

  • “If you want to study remotely, in English and not pay a lot – compared to other universities – IU is the best choice. It’s the only university that answers all three criteria.”

    Matvey Vlasenko

    Bsc Business & IT

Read our success stories
Tuition fees

Online Study models & fees for your Master degree in Growth Hacking

On campus study model and fees for your Master degree in Growth Hacking

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen time model.

Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

At IU, we believe in full transparency – so there are no hidden fees. You only pay for your tuition and the one-time campus fee of €1,500.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

Full-Time

Duration 24 Months

US$ 594
US$ 534 /mth* Apply now
* € 496 based on the exchange rate from 01.06.2023 09:05 AM (CEST)

Part-Time I

Duration 36 Months

US$ 445
US$ 405 /mth* Apply now
* € 377 based on the exchange rate from 01.06.2023 09:05 AM (CEST)

Part-Time II

Duration 48 Months

US$ 351
US$ 321 /mth* Apply now
* € 299 based on the exchange rate from 01.06.2023 09:05 AM (CEST)

All our study programmes include the following benefits

  • Teaching and study material
  • Marking of your end-of-module exams
  • Free 4-week trial
  • Monthly live and recorded tutorials
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn German and English for free
  • Teaching and study material
  • Marking of your end-of-module exams
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn German and English for free
  • On-campus tutorials, 2-3x week
  • Access to all on-campus services
Recognition

Recognition of previous achievements

Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through IU LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at IU sooner.

  • Save time: Skip individual modules or whole semesters!

Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.

Send an email to study@iu.org to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies.

Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment.Arrange a personal video consultation appointment to discuss recognition

Recognition files

Guide to recognition

Individual application for recognition

Why IU International University of Applied Sciences is the best choice

Your Studies Are Flexible and 100% Online

Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

You Gain Full Support

We provide you with innovative learning tools, digital study material, tutorial videos, live teaching sessions, student advice and support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time. 

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Hybrid Studies = More Flexibility

By combining in-person tutorials 2-3 times per week with 24/7 access to online study materials, you get to benefit from a more flexible study schedule. This allows you to work alongside your studies, or combine other activities, with relative ease. 

You Gain Full Support

We provide you with innovative learning tools, intimate campuses, easy access to lecturers, live teaching sessions, student advice services, and career support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions – and so are our study coaches.  

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