Apply now Request free information

Digital Business

Bachelor

Combine business knowledge with digital skills, and become an in-demand asset to any business in the international market.

Online Studies
QS Stars
FIBAA
AACSB
EQAR
CHE
Wissenschaftsrat
UNESCO

Open doors to opportunities around the world

Apply by June 22nd and save at least €1444 

APPLY NOW

Earn a degree that will elevate your international career prospects. Build a global network with students from over 140 countries around the world. 

*You can start anytime. 

Overview

Start your online Bachelor in Digital Business

Companies around the globe are looking for skillful experts that can lead them to success through various digital challenges. Whether it’s automating business processes or implementing sophisticated digital marketing funnels, applicants who are comfortable with both business and digital environments stand a better chance of succeeding in the international job market.

Be one of those experts, and unlock your full potential – along with the potential of the companies you’ll be working for. Establish yourself as a future industry leader and do great things, with the tools you’ll be given in the Digital Business Bachelor’s programme. 

Have you already completed a training course, studied at a university or gained work experience? At IU International University of Applied Sciences you have the opportunity to get your previous achievements recognised, completely free of charge. By doing so, you can save valuable time and reduce tuition fees. 

Your online degree summed up

All the facts and figures about your study programme at a glance
Study model
Bachelor of Arts (B.A.)
180 ECTS
Language: English
Study duration
36 - 72 months (depending on time model)
Start online studies: any time
Tuition fees
Starting from € 219 (US$ 235)* per month

*based on the exchange rate from 01.06.2023 09:05 AM (CEST)
Accreditation
180 ECTS - English
Accredited in line with German and European standards
ZFU 179818
Past education recognised
Save time and earn your degree faster by having your previous achievements/experience recognised
100 % flexible

You decide where and when you want to study

Versatile & Innovative

Your digital learning journey with personal support!

Top-Level Education

First-class study programmes with a recommendation rate of 96 %

Study contents

Online course overview

The Digital Business BA programme is designed to give you a complete understanding of business administration, computer science principles, and topics at the forefront of business development: data science, artificial intelligence (AI) and Industry 4.0.

After you have completed a series of courses covering the fundamentals of digital business, you’ll have the opportunity to choose if you want to specialise in the business-oriented aspects, or the digital realm.

Regardless of your choice, you’ll graduate with a strong skillset and analytical tools for building a successful career in the international business world of the future.

Semester 1

Module

ECTS

Business 101

5

Digital Future Commerce

5

Introduction to Academic Work

5

Introduction to the Internet of Things

5

Managerial Economics

5

Software Engineering Principles

5

Semester 2

Module

ECTS

Accounting and Balancing

5

Digital Business Models

5

Intercultural and Ethical Decision-Making

5

International Marketing

5

Requirements Engineering

5

Introduction to Data Protection and IT Security

5

Semester 3

Module

ECTS

Statistics: Probability and Descriptive Statistics

5

Collaborative Work

5

Management Accounting

5

Database Modelling and Database Systems

5

Online Marketing

5

Agile Project Management

5

Semester 4

Module

ECTS

Mathematics I

5

Data Analytics and Big Data

5

Statistical Computing

5

Deep Learning

5

Business Intelligence

5

Project: Business Intelligence

5

Semester 5

Module

ECTS

Product Development in Industry 4.0

5

Seminar in Current Topics in Digitalisation

5

Corporate Finance and Investment

5

Design Thinking

5

Smart Product Solutions

5

Semester 6

Module

ECTS

ELECTIVE

10

Leadership 4.0

5

Entrepreneurship and Innovation

5

Bachelor Thesis & Colloquium

10

Electives overview

Elective

In your 6th semester, you'll need to choose an elective module, which you can choose from one of the following modules:

Module

ECTS

Applied Sales

10

Business Ethics and Sustainability

10

Foundations of Programming with Python

10

Innovative Technologies and Sustainability

10

IT project and architecture management

10

Computer Science and Cryptography

10

IT Service Management

10

Managing People and Fundamentals of Business Psychology

10

Smart Mobility

10

Smart Services

10

Supply Chain Management

10

Sustainable Entrepreneurship

10

Studium Generale

10

Salesforce Platform Management

10

Salesforce Platform Development

10

Module guide

Module guide

Online course schedule

Course schedule

Each course in this study programme has a live teaching session

At IU, we want you to feel supported, and to give you the best learning experience possible. 

In keeping with our mission, we now offer two-hour, monthly intensive live sessions in every course.The live events are recorded, so you can access them whenever you want. Each monthly session will cover all the course contents, so you only need to attend or watch it once. 

Admission

Entry requirements

The admissions documents must be provided in English or German. If they were not issued in one of these two languages, a translation is required. If you need to translate your documents, we can help refer you to our trusted translation partners. You can find more details here. 

General academic requirements

  • Higher Secondary School Leaving Certificate such as A-Levels or IB Diploma and your transcript of records.
  • A subject-related higher education entrance qualification.

Depending on your qualifications, you might have to meet additional requirements, such as successfully passing a university entrance examination or one of the following programmes to make sure you are ready to study with us:

  • Bachelor Entrance Examination (included in Online Degree Saver Programme)

Please get in touch with our Study Advisory Team to find out the exact requirements applicable for your application.

General academic requirements

  • Higher Secondary School Leaving Certificate such as A-Levels or IB Diploma and your transcript of records.
  • A subject-related higher education entrance qualification.

Depending on your qualifications, you might have to meet additional requirements, such as successfully passing a university entrance examination or one of the following programmes to make sure you are ready to study with us:

  • Bachelor Entrance Examination

Please get in touch with our Study Advisory Team to find out the exact requirements applicable for your application.

English language skills

Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF). 

We accept the following English language skills certificates*: 

  • TOEFL (minimum 80 points)* or  
  • IELTS (minimum Level 6)* or  
  • Duolingo English Test (minimum 95 points)* or 
  • Cambridge Certificate (minimum Grade B)*   

Is English your native language, or have you graduated from an English-speaking school or university? Then you do not need to prove your English language proficiency.  

Get in touch with our study advisors for more details. 

*Proof must be provided before the start of the study and must not be older than five years. 

Online degree saver programme

Apply for the online Degree Saver programme and receive a discount on your tuition fees. 

Please get in touch with our Study Advisory Team for more details. 

Earn a high school diploma and a Bachelor’s degree – at the same time!

Don’t have a high school diploma? Have one but your grade average doesn’t meet our admission requirements? We have a solution for you! 

With the High School Diploma Study Pathway, you can earn a high school diploma and start your online Bachelor’s degree at IU – at the same time.

Visit our High School Diploma Study Pathway page for more details. 

Careers

Your future career in Digital Business

As a digital business graduate, you’ll have plenty of career options in the e-commerce world, or in traditional companies looking to increase their global reach. Benefit from your familiarity with technology and business, and work as a data scientist or a digital consultant.  

Geschäftsfrau arbeitet im Kaffee am Smartphone

Data Scientist

Work at the crossroads between computer science, mathematics, statistics and business administration. Use data collected from various business channels, and lead teams and companies towards greater success. Analyse customer behaviour, conversion rates and website traffic, and offer your colleagues a roadmap for business growth.

Geschäftsfrau arbeitet im Kaffee

Digital consultant

Support and instruct companies as they seek to successfully go through a digital transformation. Develop and implement innovative change, identify areas that need improvement, and train managers and employees as an external or in-house expert. You’ll need to keep up to date with constant technological developments, and share your passion for digitalisation with companies around the world.

Student reviews

This is what our students say

  • “I can already put the knowledge I have learned from my studies into practice at my employer: I am responsible for the digitalisation and automation of certain processes in my department.”

    Lauritz Bärenfänger

    Online student

  • “That is exactly why I would also recommend the study programme at IU: the friendly and direct interaction with fellow students, tutors and professors is indispensable to any student who wants to make rapid progress.”

    Tim Michel

    Graduate, Germany

  • “My online studies are easy to combine with swimming practices because it is completely free of time and location restraints. This great flexibility lets me study easily between workouts.”

    Celine Rieder

    Online Student and German Olympic Swimmer, Germany

Read our success stories
Tuition fees

Online Study models & fees for your Bachelor degree in Digital Business

On campus study model and fees for your Bachelor degree in Digital Business

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen time model.

Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

At IU, we believe in full transparency – so there are no hidden fees. You only pay for your tuition and the one-time campus fee of €1,500.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

Full-Time

Duration 36 Months

US$ 417
US$ 377 /mth* Apply now
* € 350 based on the exchange rate from 01.06.2023 09:05 AM (CEST)

Part-Time I

Duration 48 Months

US$ 347
US$ 317 /mth* Apply now
* € 295 based on the exchange rate from 01.06.2023 09:05 AM (CEST)

Part-Time II

Duration 72 Months

US$ 255
US$ 235 /mth* Apply now
* € 219 based on the exchange rate from 01.06.2023 09:05 AM (CEST)

All our study programmes include the following benefits

  • Teaching and study material
  • Marking of your end-of-module exams
  • Free 4-week trial
  • Monthly live and recorded tutorials
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn German and English for free
  • Teaching and study material
  • Marking of your end-of-module exams
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn German and English for free
  • On-campus tutorials, 2-3x week
  • Access to all on-campus services
Recognition

Recognition of previous achievements

Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through IU LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at IU sooner.

  • Save time: Skip individual modules or whole semesters!

Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.

Send an email to study@iu.org to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies.

Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment.Arrange a personal video consultation appointment to discuss recognition

Recognition files

Guide to recognition

Individual application for recognition

Why IU International University of Applied Sciences is the best choice

Your Studies Are Flexible and 100% Online

Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

You Gain Full Support

We provide you with innovative learning tools, digital study material, tutorial videos, live teaching sessions, student advice and support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time. 

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Hybrid Studies = More Flexibility

By combining in-person tutorials 2-3 times per week with 24/7 access to online study materials, you get to benefit from a more flexible study schedule. This allows you to work alongside your studies, or combine other activities, with relative ease. 

You Gain Full Support

We provide you with innovative learning tools, intimate campuses, easy access to lecturers, live teaching sessions, student advice services, and career support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions – and so are our study coaches.  

You might also be interested in these study programmes

Bachelor

Learn more

Bachelor

Learn more

Bachelor

Learn more