Master
Marketing Management

Strategy and creativity – marketing offers you a broad spectrum of career opportunities. Start your online programme in Marketing Management now!

Ihre täglichen Arbeitsaufgaben mit Smart Tech ausrichten
Ihre täglichen Arbeitsaufgaben mit Smart Tech ausrichten
Online Studies

Master
Marketing Management

Strategy and creativity – marketing offers you a broad spectrum of career opportunities. Start your Master’s degree in Marketing Management now! 

Ihre täglichen Arbeitsaufgaben mit Smart Tech ausrichten
Ihre täglichen Arbeitsaufgaben mit Smart Tech ausrichten
Online Studies
QS Stars
WES
FIBAA
AACSB
EQAR
CHE
Wissenschaftsrat

Earn a degree flexibly without compromising

And get a discount of up to €1444 if you apply by March 28th

Studies that match your ambitions and schedule: cutting-edge and 100% online. Study anytime, from anywhere, and earn your degree on your own terms. 

*You can start anytime. 

Build the career you’ve always dreamt of

Apply by the 20th of July and save up to 25% on your on-campus tuition!   

Study on campus at IU and maximise your career growth in Germany. Socialise, build your professional network and soak up a new culture – all while earning an international degree

Overview

Start your Master in Marketing Management online

Managers in the fields of marketing and sales are faced with increasingly complex and interactive responsibilities. Your future fields of employment after graduating with this Master’s programme include initial management positions in the areas of marketing and/or sales – in agencies, small and medium-sized enterprises, large international corporations or NGOs.

In order to best prepare you for the international job market, all of our study programmes are offered 100% in English. What are you waiting for?

Have you already completed a training course, studied at a university or gained work experience? At IU International University of Applied Sciences you have the opportunity to get your previous achievements recognised, completely free of charge. By doing so, you can save valuable time and reduce tuition fees. 

This study programme is completely taught in English!

Your degree summed up

All the facts and figures about your study programme at a glance
OnlineCampus Study Model Degree
Master of Arts (M.A.)
60 or 120 ECTS credits

Language
English
Accreditation & Recognition
Accreditation
Accredited in line with German and European standards
ZFU 161116c
60 ECTS credits - English
120 ECTS credits - English

Recognition
Your degree is Internationally recognised and can easily be transferred to another country
Tuition Fees & Discounts
Tuition Fees
Starting from € 299 (US$ 329)* per month
*based on the exchange rate from 01.07.2023 09:04 AM (CEST)

Discounts
Discounts and promotions are available on a seasonal basis

Online application
No application fees
Study Duration
Study start
any time

Duration
12 - 48 months (depending on time model)
100 % flexible

You decide where and when you want to study

Versatile & Innovative

Your digital learning journey with personal support!

Top-Level Education

First-class study programmes with a 96% recommendation rate

Study contents

Online course overview

The IU Master’s in Marketing Management online provides you with the foundation for a successful career in both large and small companies across the world.

Semester 1

Module

ECTS credits

International Marketing

5

Advanced Research Methods

5

International Consumer Behavior

5

Applied Marketing Research

5

Online and Social Media Marketing

5

Seminar: Current Issues in Marketing

5

Semester 2

Module

ECTS credits

Digital Business Models

5

Elective A

10

Master Thesis

15

Electives overview

Elective A

In your 2nd semester, you'll need to choose an elective module, which you can choose from one of the following modules:

Module

ECTS credits

Business Analyst

10

Communication and Public Relations

10

Digital Marketing Controlling

10

E-Commerce

10

Product Development and Design Thinking

10

Sales Management

10

Strategic Marketing and Branding

10

UI/UX Expert

10

Salesforce Consultant

10

AI and Mastering AI Prompting

10

Semester 1

Module

ECTS credits

International Marketing

5

Advanced Research Methods

5

International Consumer Behaviour

5

Applied Marketing Research

5

Online and Social Media Marketing

5

Applied Statistics

5

Semester 2

Module

ECTS credits

Seminar: Marketing Responsibility

5

Strategic Management

5

Advanced Marketing Controlling

5

Digital Business Models

5

Digital Analytics and Strategies

5

Seminar: Current Issues in Marketing

5

Semester 3

Module

ECTS credits

Marketing Project

5

Leadership

5

Elective A

10

Elective B

10

Semester 4

Module

ECTS credits

Master Thesis & Colloquium

30

Electives overview

Elective A

In your 3rd semester, you'll need to choose an elective module, which you can choose from one of the following modules:

Module

ECTS credits

Business Analyst

10

Communication and Public Relations

10

Digital Marketing Controlling

10

E-Commerce

10

Product Development and Design Thinking

10

Sales Management

10

Strategic Marketing and Branding

10

UI/UX Expert

10

Salesforce Consultant

10

AI and Mastering AI Prompting

10

Enhance your learning with AI

Work with AI

The AI revolution is here. We’ll help you lead it.  

This programme offers an AI prompt engineering elective course, so you can: 

  • Develop the best practices for working with AI   
  • Explore the strengths and limits of current technology  
  • Build confidence in your ability to work with AI tools

Learn with AI 

Enhance your learning with Syntea: an AI tutor at your service.  

Ask any question related to your studies, and get answers based on the study contents, 24/7.

  • Answers are routinely verified by human tutors  
  • Build personal study plans based on Syntea’s feedback   
  • Coming soon - learn through dialogue: Socratic Teaching 


Transform with AI

You don’t need to navigate the world of AI on your own. We’re here to guide you.  

Develop your ability to work with AI in a positive, experienced setting.  

  • Study plans created by AI experts  
  • Benefit from being an early adopter of a revolutionary technology  
  • Graduate with skills that fit tomorrow’s job market

Each course in this study programme has a live teaching session

At IU, we want you to feel supported, and to give you the best learning experience possible. 

In keeping with our mission, we now offer two-hour, monthly intensive live sessions in every course.The live events are recorded, so you can access them whenever you want. Each monthly session will cover all the course contents, so you only need to attend or watch it once. 

Admission

Entry requirements

The admissions documents must be provided in English or German. If they were not issued in one of these two languages, a translation is required. If you need to translate your documents, we can help refer you to our trusted translation partners. You can find more details here

General admission requirements

Admission Requirements for 120-ECTS credits: 

  • Completed undergraduate degree with 180 ECTS credits with a focus on economics or related subjects  
  • Your degree must be from a state or state-recognised higher education institution/university  
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree 

Admission Requirements for 60-ECTS credits  

  • Completed, undergraduate degree with 240 ECTS credits 
  • Your degree must be from a state or state-recognised higher education institution/university  
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree 
  • Proof of at least one year’s professional work experience completed prior to the start of study programme. Work experience must have been gained after completion of your undergraduate studies 

Further admission opportunities

For the 60 ECTS credits programme: 

Depending on your previous education, the following entry options are applicable for the 60-ECTS credits Master’s degree: 

  • undergraduate degree with 210 ECTS credits: you can bridge the gap of 30 ECTS credits with the proof of one year qualified work experience 
  • undergraduate degree with 180 ECTS credits: you can bridge the gap of 60 ECTS credits with the proof of two years qualified work experience 

Recognition of knowledge and abilities acquired outside of higher education is possible in principle. 

Is your undergraduate degree not in the required subject field for this programme's 120 ECTS credits variation admission requirements? You can still apply! You'll have to take 2 specific courses at the start of your studies, and pass them successfully in order to continue with your studies. That way, you don't have to take an entrance examination, and can prove your skills while earning ECTS credits as part of your studies. 

Work experience

For the 60 ECTS credits programme:

  • Proof of at least one year’s qualified work experience completed prior to the start of the study programme (the work experience must be gained after the completion of your undergraduate studies).
  • Don’t have a year’s worth of qualified work experience? Don’t worry! With the Online Degree Saver Programme, you can start your studies right away, and gain your professional experience alongside your studies. You’ll need to achieve the one year’s worth of experience before you complete your Online Degree Saver Programme.
  • You can provide us a translation of your employment contract and your pay slip or you can ask your company to fill out this form in English, sign it, apply the company stamp and send it to us:
    Proof of work experience (EN)
    Proof of work experience (NL)
    Proof of work experience (ES)
    Proof of work experience (IT)
    Proof of work experience (FR)

Online degree saver programme

Apply for the online Degree Saver programme and receive a discount on your tuition fees. 

Please get in touch with our Study Advisory Team for more details. 

English language skills

Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF). 

We accept the following English language skills certificates*: 

  • TOEFL (minimum 80 points)* or 
  • IELTS (minimum Level 6)* or 
  • Duolingo English Test (minimum 95 points)*
  • PTE Academics (minimum 59 points)* or 
  • Cambridge Certificate (minimum Grade B)* 

Is English your native language, or have you graduated from an English-speaking school or university? Then you do not need to prove your English language proficiency. 

Get in touch with our study advisors for more details. 

*Proof must be provided before the start of the study and must not be older than five years. 

Careers

Career outlook

Virtually every company sells some sort of products or services, meaning the career prospects are excellent. Experts with sound knowledge in marketing and sales are sought-after almost everywhere. From exciting start-ups to large corporate leaders, a Master’s in Marketing Management online from IU will help you on your path to a successful career, driving marketing activities for a wide array of companies.

Mann schreibt vor Team auf Whiteboard

Digital Communications Manager

As a communications manager, you are responsible for designing and coordinating the communication activities for your company. You will need to monitor all digital media and develop a primary communications strategy.

Team bei Brainstorming vor Glaswand

Brand Manager

As a brand manager, your job is to decide how a brand is positioned on the market. You will also be responsible for coordinating this positioning within your company.

Zwei Geschäftsfrauen unterhalten sich

Marketing/Sales Manager

As a marketing/sales manager, your job is to plan the activities within your field of responsibility. This also includes the execution of marketing targets.

Student reviews

This is what our students say

  • “Many of my former colleagues had studied at IU and had been very happy with it. I was won over primarily by the flexibility of the degree and the numerous specialisation possibilities compared to other universities.”

    Lana Malinovska

    Graduate, Latvia

  • “Studying in English and another foreign language makes employers sit up and take note!”

    Sven Regling

    Graduate, Germany

  • “With the IU Master, I was able to acquire valuable strategic-global leadership skills that are very much in demand in today's jobs.”

    Doreen Richter

    Graduate

Personal counselling
Have any questions?

Visit our FAQ page or get in touch with our Study Advisors.


Tuition fees

Online Study models & fees for your Master degree in Marketing Management

On campus study model and fees for your Master degree in Marketing Management

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen time model.

Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

No registration or administration fees are charged when you apply for studying – you’ll only be charged once your studies have started, and the trial month has ended.

Your trial month begins when you receive your login credentials. This will give you the opportunity to test our courses for one month without obligation, before being charged. During that month, you can then take your first courses and start learning right away!

Once the trial month is over, your studies continue. You’ll pay your tuition fees according to your contract.

At IU, we believe in full transparency – so there are no hidden fees. You only pay for your tuition and the one-time campus registration fee of €1,500.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

Full-Time

Duration 12 Months

US$ 847
US$ 726 /mth* Apply now
* € 655 based on the exchange rate from 01.07.2023 09:04 AM (CEST)

Part-Time I

Duration 18 Months

US$ 628
US$ 548 /mth* Apply now
* € 495 based on the exchange rate from 01.07.2023 09:04 AM (CEST)

Part-Time II

Duration 24 Months

US$ 519
US$ 459 /mth* Apply now
* € 415 based on the exchange rate from 01.07.2023 09:04 AM (CEST)

Full-Time

Duration 24 Months

US$ 607
US$ 547 /mth* Apply now
* € 496 based on the exchange rate from 01.07.2023 09:04 AM (CEST)

Part-Time I

Duration 36 Months

US$ 456
US$ 415 /mth* Apply now
* € 377 based on the exchange rate from 01.07.2023 09:04 AM (CEST)

Part-Time II

Duration 48 Months

US$ 359
US$ 329 /mth* Apply now
* € 299 based on the exchange rate from 01.07.2023 09:04 AM (CEST)

All our study programmes include the following benefits

  • Teaching and study material
  • Marking of your end-of-module exams
  • 1-month trial
  • Monthly live and recorded tutorials
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn German and English for free
  • Teaching and study material
  • Marking of your end-of-module exams
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn German and English for free
  • On-campus tutorials, 2-3x week
  • Access to all on-campus services
Recognition

Recognition of previous achievements

Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through IU LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at IU sooner.

  • Save time: Skip individual modules or whole semesters!

Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.

Send an email to study@iu.org to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies.

Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment.Arrange a personal video consultation appointment to discuss recognition

Why IU International University of Applied Sciences is the best choice

Your Studies Are Flexible and 100% Online

Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

You Gain Full Support

We provide you with innovative learning tools, digital study material, tutorial videos, live teaching sessions, student advice and support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time. 

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Hybrid Studies = More Flexibility

By combining in-person tutorials 2-3 times per week with 24/7 access to online study materials, you get to benefit from a more flexible study schedule. This allows you to work alongside your studies, or combine other activities, with relative ease. 

You Gain Full Support

We provide you with innovative learning tools, intimate campuses, easy access to lecturers, live teaching sessions, student advice services, and career support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions – and so are our study coaches.