Prof. Dr. Phil. Steffen Laick
Professor of M.A. Business Administration
Profile
For more than two decades Prof. Dr. phil. Steffen Laick has helped leaders and organisations create the conditions for people, teams and performance to grow. A professor, certified leadership coach, author and founder of DLC², he combines international HR and leadership experience with a clear focus on future-ready leadership, strong teams and effective organisational development. At SAP he was responsible for recruiting and diversity management across EMEA; at EY he led global employer branding and later served as HR Director. His expertise spans talent acquisition, employer branding, strategic workforce planning, talent management, HR transformation, organisational design, diversity and change management. His approach is practical, evidence-based and grounded in real workplace challenges.
Research Areas
People, culture and change
Leadership development
Team development
Talent acquisition
Social media in recruiting and employer branding
Publications and Presentations
Laick, S. (2026). Crashkurs Leadership mit KI: Künstliche Intelligenz sinnvoll einsetzen, Teams menschlich führen. Haufe.
Kootz, J., & Laick, S. (2026). Crashkurs People, Culture & Change: Menschen führen, Kultur prägen, digitalen Wandel gestalten. Haufe.
Laick, S. (2025). Social Media und KI für Recruiting und Employer Branding. Haufe.
Laick, S. (2024). Using social media technology in personnel marketing to spread corporate image in Germany [Doctoral dissertation].
Laick, S., & Schmitt, K. (2013). International employer branding. In A. Trost (Ed.), Employer Branding. Luchterhand.