IU Internationale Hochschule

Prof. Dr. Richard C. Geibel

Professor of B.A. Business Administration

Profile

Prof. Dr. Richard C. Geibel is Professor of Business Administration and Scientific Methodology at IU International University of Applied Sciences in Cologne and Managing Director of the E-Commerce Institute Cologne. He teaches on the English-language Campus Studies programme, combining academic rigour with applied business practice across digital management, e-commerce, social commerce, digital transformation, artificial intelligence and digital health. He has extensive experience in academic leadership and previously established and directed Master's programmes in Digital Management. Since 2020 he has co-organised the annual International Scientific-Practical Conference (ISPC.info), which brings together researchers, practitioners and students from universities in Europe, Asia, Africa and the United States, and through which he integrates student research projects into an international exchange.

Research Areas

  • Digital management and digital transformation

  • E-commerce and social commerce

  • Artificial intelligence in business and management

  • Digital health and healthcare transformation

  • Digital entrepreneurship and business model innovation

  • Platform strategies and data-driven business models

Publications and Presentations