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MBA – Salesforce & Sales Management

MBA

Become an expert in B2B and B2C interconnectivity with an internationally recognised Salesforce and Sales Management MBA from IU International University of Applied Sciences. 

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Open doors to opportunities around the world

Apply by June 22nd and save at least €1444 

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Earn a degree that will elevate your international career prospects. Build a global network with students from over 140 countries around the world. 

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Overview

Start your online MBA – Salesforce and Sales Management Now

Learn to master the world’s leading customer relationship management software. You can build a solid knowledge base on how to work with Salesforce, and independently apply this knowledge, equipping yourself with the administrative skills to provide solutions for customers and businesses alike.

Combining these specialised skills with the business know-how of an MBA will put you in a great position to enter companies of all sizes, or even run your own – and you can also receive an official Salesforce certificate, to further establish your professional profile.

Start your MBA – Salesforce and Sales Management on-campus programme

Learn to master the world’s leading customer relationship management software.  

You can build a solid knowledge base on how to work with Salesforce, and independently apply this knowledge, equipping yourself with the administrative skills to provide solutions for customers and businesses alike. 

Combining these specialised skills with the business know-how of an MBA will put you in a great position to enter companies of all sizes, or even run your own – and you can also receive an official Salesforce certificate, to further establish your professional profile. 

This study programme is completely taught in English!

Your degree summed up

All the facts and figures about your study programme at a glance
Study model
Master of Business Administration (MBA)
90 ECTS
Language: English
Dual degree: Available
Study duration
18 - 36 months (depending on time model)
Start online studies: any time
Tuition fees
Starting from € 385 (US$ 414)* per month

*based on the exchange rate from 01.06.2023 09:05 AM (CEST)
Accreditation
90 ECTS - English
Accredited in line with German and European standards
ZFU 153413c
Past education recognised
Save time and earn your degree faster by having your previous achievements/experience recognised
Study model
Master of Business Administration (MBA)
90 ECTS
Language: English
Dual degree: Available
Study duration
18 months
Tuition fees
Starting from € 676 (US$ 728)* per month

*based on the exchange rate from 01.06.2023 09:05 AM (CEST)
Accreditation
90 ECTS - English
Accredited in line with German and European standards
ZFU 153413c
Past education recognised
Save time and earn your degree faster by having your previous achievements/experience recognised

You can start your online MBA programme whenever you want. The first 9 modules are available right away, and the last modules of the Salesforce and Sales Management specialisation will be available later on, before you complete your studies.

Want to study this programme on campus?

You're currently looking at the Online Studies version of this programme. But don't worry, it's also available for On Campus Studies. Just reach out to our study advisors for more information on how to get started.

100 % flexible

You decide where and when you want to study

Versatile & Innovative

Your digital learning journey with personal support!

Top-Level Education

First-class study programmes with a recommendation rate of 96 %

German quality promise

All programmes are state accredited and recognized internationally. That's why 100,000 students have put their trust in IU.

Kickstart your career in Europe

Benefit from 18-month post study job seeker’s visa as an on-campus student and begin your career in Germany right

100% Flexibility

With IU you choose what, how and where you study. And depending on your preferred study format you can even start your first step towards your new career right away.

94% Job success

Our practice-oriented study programmes prepare you for your future career. This is why 94% of IU graduates find a job within 3 months after graduation.


Study contents

Online course overview

With the online MBA programme specialising in Salesforce and Sales Management, available completely online, you’ll first develop a strong business administration knowledge. Building on that, you’ll learn practice-oriented concepts such as operations and information management, strategic management, leadership and corporate finance, to prepare you for the various challenges facing modern managers around the world. Then, in your second semester, you’ll have the chance to specialise in Salesforce and Sales Management, developing software-specific skills for maximum practical orientation.

In your specialisation modules, you’ll familiarise yourself with the Salesforce software platform and the principles of customer relationship management. Afterwards, you’ll develop hands-on experience by working on the software, exploring its features and potential uses for various business cases. By the end of your studies, you’ll be well-equipped to successfully lead Salesforce projects. 

In addition to your education on the technical aspects of CMS, you’ll also acquire sales management skills, get to know the core ideas behind customer-driven organisations and learn how to identify the specific solutions needed for different sales channel challenges. By the end of your studies, you’ll have a well-rounded understanding of how to use Salesforce in order to enhance and optimise the sales and customer retention processes for any business you’ll work for in the future.

Course overview

With MBA - Salesforce and Sales Management programme, you’ll first develop a strong business administration knowledge.  

Building on that, you’ll learn practice-oriented concepts such as operations and information management, strategic management, leadership and corporate finance, to prepare you for the various challenges facing modern managers around the world.  

Then, in your second semester, you’ll have the chance to specialise in Salesforce and Sales Management, developing software-specific skills for maximum practical orientation. 

In your specialisation modules, you’ll familiarise yourself with the Salesforce software platform and the principles of customer relationship management.  

Afterwards, you’ll develop hands-on experience by working on the software, exploring its features and potential uses for various business cases. By the end of your studies, you’ll be well-equipped to successfully lead Salesforce projects.  

In addition to your education on the technical aspects of CMS, you’ll also acquire sales management skills, get to know the core ideas behind customer-driven organisations and learn how to identify the specific solutions needed for different sales channel challenges.  

By the end of your studies, you’ll have a well-rounded understanding of how to use Salesforce in order to enhance and optimise the sales and customer retention processes for any business you’ll work for in the future. 

Semester 1

Module

ECTS

Leadership

5

Innovation and Entrepreneurship

5

Corporate Finance

5

International Marketing

5

Managerial Economics

5

Performance Measurement

5

Semester 2

Module

ECTS

Strategic Management

5

Business Ethics and Corporate Governance

5

Operations and Information Management

5

Salesforce Consultant Specialisation 

10

Salesforce Sales Specialisation 

10

Semester 3

Module

ECTS

Capstone Project Thesis & Defence

25

Module guide

Module guide

Course schedules

Online Course schedule

On-campus Course schedule

Each course in this study programme has a live teaching session

At IU, we want you to feel supported, and to give you the best learning experience possible. 

In keeping with our mission, we now offer two-hour, monthly intensive live sessions in every course.The live events are recorded, so you can access them whenever you want. Each monthly session will cover all the course contents, so you only need to attend or watch it once. 

Admission

Entry requirements

The admissions documents must be provided in English or German. If they were not issued in one of these two languages, a translation is required. If you need to translate your documents, we can help refer you to our trusted translation partners. You can find more details here. 

General admission requirements

  • Completed, undergraduate degree with 180 ECTS
  • Your degree must be from a state or state-recognised higher education institution/university
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree
  • Proof of at least one year’s professional work experience completed prior to the start of study programme. Work experience must have been gained after completion of your undergraduate studies

Work experience

  • Proof of at least one year’s qualified work experience completed prior to the start of the study programme (the work experience must be gained after the completion of your undergraduate studies).
  • You can provide us a translation of your employment contract and your pay slip or you can ask your company to fill out this form in English, sign it, apply the company stamp and send it to us:

Proof of work experience (EN)
Proof of work experience (NL)
Proof of work experience (ES)
Proof of work experience (IT)
Proof of work experience (FR)

English language skills

Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF). 

We accept the following English language skills certificates*: 

  • TOEFL (minimum 80 points)* or  
  • IELTS (minimum Level 6)* or  
  • Duolingo English Test (minimum 95 points)* or 
  • Cambridge Certificate (minimum Grade B)*   

Is English your native language, or have you graduated from an English-speaking school or university? Then you do not need to prove your English language proficiency.  

Get in touch with our study advisors for more details. 

*Proof must be provided before the start of the study and must not be older than five years. 

Online degree saver programme

Apply for the online Degree Saver programme and receive a discount on your tuition fees. 

Please get in touch with our Study Advisory Team for more details. 

On campus

Start your career in Berlin

Our German campus in Berlin is in the best position for IU graduates to gain access to labour market.

IU Berlin

Study in Germany’s capital city, home to some of the world’s biggest and well-known companies. Berlin boasts a thriving community of expats, a relatively cheap cost of living, and an energetic start-up scene that’s ideal for creatives and the self-employed. The redevelopment of Tegel Airport into a science and technology park will also create 20,000 new jobs in R&D for the tech, sustainability, and engineering. 

What does it mean studying on Campus?

  • A mix of online self-study and on-campus learning (2-3 days per week) in Germany
  • Full time only
  • 2-4 intakes per year – programme dependent
  • Pre-set study sequence with some flexibility online
  • All programmes taught in English

Other perks:

  • Free online German language course
  • Online career services, job listings platform & virtual networking events
  • Internship module (optional)
  • 18-month post-study visa eligibility
Careers

Your MBA – Salesforce and Sales Management career outlook

Salesforce and Sales Management MBA professionals are in demand for almost any company and business sector, as their abilities are key to improved performance and business growth. Build your career in the international job market by taking on roles such as:

Salesforce Sales Manager

Oversee and set the tone for your company’s overall business growth. Use Salesforces’ advanced data analysis tools to set data-driven targets and business objectives for sales team, and help management make decisions based on numbers and trends. Define the scaling and development guidelines and principles for your team, instruct and support the sales representatives, and carry out regular performance reviews. Use your strong familiarity with Salesforce to identify new growth opportunities and help your company achieve ambitious goals.

Salesforce Business Developer

Use Salesforce for optimising marketing strategies, recognising new customer acquisition opportunities, and unlocking new potential markets. Develop business plans, costumer conversion funnels and scalable business models, by using Salesforce to analyse both potential new customers and your competitors.

Salesforce Consultant

Help customers navigate Salesforce and unlock all of its abilities, in ways that best suit their goals and needs. Help them optimise processes in customer development and support, and improve their approaches to customer requests and demands. Your work as a consultant will be all about finding solutions that promote both the customers and your goals, in a way that leads companies to better performances – building your reputation and portfolio as a qualified Salesforce consultant along the way.

Your career enabler

94% of current IU graduates find a job within 3 months. Our practice based degrees stand out from the crowd and prepare you for a job at industry-leading companies.

Student reviews

This is what our students say

  • “Combined with practical work experience, the study programme at IU was the right choice for me.”

    Britta Gabriel

    Graduate, Germany

  • “A big advantage was that I could work on the marketing and tourism management module while I was setting it up, so was able to directly use my knowledge in these areas. I really benefited from the monthly examinations because there was less pressure.”

    Jenny Strumpf

    Graduate, Germany

  • “I can already put the knowledge I have learned from my studies into practice at my employer: I am responsible for the digitalisation and automation of certain processes in my department.”

    Lauritz Bärenfänger

    Online student

Read our success stories
Personal counselling
Have any questions?

Visit our FAQ page or get in touch with our Study Advisors. You can also find information about the application process under our Become a Student page.

Personal counselling
Have any questions?

Visit our FAQ page or get in touch with our Study Advisors.

*Available Monday-Friday 8:00 AM - 6:00 PM CET

All our study programmes include the following benefits

  • Teaching and study material
  • Marking of your end-of-module exams
  • Free 4-week trial
  • Monthly live and recorded tutorials
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn English for free
  • Teaching and study material
  • Marking of your end-of-module exams
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn English for free
  • On-campus tutorials, 2-3x week
  • Access to all on-campus services
Recognition

Recognition of previous achievements

Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through IU LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at IU sooner.

  • Save time: Skip individual modules or whole semesters!

Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.

Send an email to study@iu.org to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies.

Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment.Arrange a personal video consultation appointment to discuss recognition

Recognition files

Guide to recognition

Individual application for recognition

Why IU International University of Applied Sciences is the best choice

Your Studies Are Flexible and 100% Online

Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

You Gain Full Support

We provide you with innovative learning tools, digital study material, tutorial videos, live teaching sessions, student advice and support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time. 

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Hybrid Studies = More Flexibility

By combining in-person tutorials 2-3 times per week with 24/7 access to online study materials, you get to benefit from a more flexible study schedule. This allows you to work alongside your studies, or combine other activities, with relative ease. 

You Gain Full Support

We provide you with innovative learning tools, intimate campuses, easy access to lecturers, live teaching sessions, student advice services, and career support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions – and so are our study coaches.  

Sounds good? Start your free 1-Month trial

Apply now

Sign your contract, start your studies – and if you want to stop, cancel in the first month without being charged at all.

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