YOUR MBA WITH INTERNATIONAL MARKETING @ IUBH
The IUBH Master of Business Administration (MBA) in International Marketing expands your knowledge of marketing specifically in the areas of international branding and marketing of products and services. Among other things, you will learn how to implement quality customer relationship marketing (CRM) and increase customer value through an understanding of long-term customer loyalty. In your future career, your team, your business partners, and especially your customers will be the central focus of your work which you will manage with energy and expertise.
- 100% Online and Flexible
- 98% Recommendation
- 70,000+ Students
Master of Business Administration (MBA)90 ECTSStudy format: Flex
Duration of study
18 monthsPart time models available
Online: From 107 euros per month
On campus: From 7063 euros per semester
90 ECTS - English - OnlineOnline study programmes are accredited in line with German and European standards90 ECTS - English - On campusOn campus study programmes are accredited in line with German and European standards
Completed Undergraduate Degree
One Year of Work Experience
Reduce your study fees
Many scholarship options available
When you study a Flex degree, you have full flexibility in choosing where you want to study. You can start your degree online for distance learning and join us later in Germany to experience campus life - or the other way around! You say where you want to spend which semester.
Innovation and Entrepreneurship
Business Ethics and Corporate Governance
Operations and Information Management
Global Brand Management
Sales & Pricing
International Consumer Behaviour
Applied Marketing Research
Capstone Project Thesis & Defense
As Communication Manager of a company you are responsible for smooth internal and external communication and are supposed to increase the brand presence. Your tasks include the conception and introduction of PR strategies, management consulting, coaching and the execution of campaigns. A confident handling of crisis and extreme situations as well as change management should not be a problem for you.
As Brand Manager it is your task to strategically develop, position and coordinate the brand or image of a company. The goal is to develop a brand so that it has a high recognition value and stands out from other companies in the competition. Your tasks therefore include cross-product strategic planning by means of effective external communication. In the course of this, as Brand Manager you will design innovative, cross-channel media campaigns that are implemented, analysed and optimised both nationally and internationally.
As Marketing Manager you are responsible for the development, planning and implementation of a company's marketing strategies. All marketing activities as well as the achievement of the defined marketing goals are continuously controlled and monitored by you. Through your strategic activities, you help shape the company and thus bear a high level of responsibility.
Duration 18 months
Perfect for those who want to hit the ground running and learn at the fastest pace possible.
Duration 24 months
Great for all-round talents who want to go full throttle in their studies but also keep up with other commitments.
Duration 36 months
Ideal for students with a lot of work or family commitments. This plan also reduces monthly study costs.
The prices displayed show regular tuition fees including scholarship or other discounts. All displayed offers do not include students from Europe, the US and the UK. Additional fees may apply.
Online library as well as podcasts and videos
Correction and assessment of module exams
Support and career services
Flexible payment options
Take exams online
Free extension of study period
Access to partner network
- Completed degree from a public or officially recognised university/higher education institution.
- At least a “satisfactory” or Grade C equivalent earned in your previous education.
- Your undergraduate studies must amount to 180 ECTS for an 90-ECTS MBA.
For our One-Year MBA (60-ECTS), your previous degree must amount to 210 ECTS.
At IUBH, we teach in English to prepare you for the international market.
We therefore ask for proof of your English language skills*. If English is your native language or you graduated from an English-speaking school/university, you don’t need to prove your English skills.
- TOEFL (min. 80 points) or
- IELTS (min. Level 6) or
- Duolingo English test (min. 95 points) or
- Cambridge Certificate (min. B grade overall) or
- Equivalent proof
*Proof must be provided before the start of the study and must not be older than two years.
You will need to have at least one year of professional work experience before starting this programme (achieved after previous studies).
For MBA programmes, you will also need to have completed a second year of professional work experience before graduating.
Flex: The Best of Both Worlds
Choose where you want to spend which semester and switch between online and campus studies. Our Flex approach sets us apart from our competitors and gives you freedom to experience online studies and campus life. All you need to do is let us know in advance.
Accredited & Globally Recognised
IUBH International is accredited and certified with a seal of approval from the German Accreditation Council. All IUBH study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated.
You Gain Real Support
We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and forums to exchange with other students. You also have full access to our large online library. Your tutors are always available to answer your questions.
The Ideal Mix of Theory & Practice
Our courses provide you with key theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Our wide range of subject specialisations gives you maximum choice and allows you to immerse yourself in areas that match your interests.
In your free study brochure, you can explore more information about this programme and about studying with IUBH.
“In both my passion and my career, the skills and competencies I learned at IUBH have made a big difference.“