International Marketing

An MBA in International Marketing will open the door to a career in a creative, customer oriented, and data driven field. You could head international marketing and advertising campaigns and work with partners, colleagues and agencies across the globe. 

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International University
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The IUBH Master of Business Administration (MBA) in International Marketing expands your knowledge of marketing specifically in the areas of international branding and marketing of products and services. Among other things, you will learn how to implement quality customer relationship marketing (CRM) and increase customer value through an understanding of long-term customer loyalty. In your future career, your team, your business partners, and especially your customers will be the central focus of your work which you will manage with energy and expertise. 

100% Online and Flexible
98% Recommendation
70,000+ Students
Overview Your degree summed up

All the important details about this programme

  • Study model
    Master of Business Administration (MBA)
    90 ECTS
    Study format: Flex
  • Duration of study
    18 months
    Part time models available
  • Study Fees
    Online: From 107 euros per month
    On campus: From 7063 euros per semester
  • Accreditation
    90 ECTS - English - Online
    Online study programmes are accredited in line with German and European standards

    90 ECTS - English - On campus
    On campus study programmes are accredited in line with German and European standards
  • Admission
    Completed Undergraduate Degree
    English Skills
    One Year of Work Experience
  • Reduce your study fees
    Many scholarship options available
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Flex: The Best of Both Worlds

When you study a Flex degree, you have full flexibility in choosing where you want to study. You can start your degree online for distance learning and join us later in Germany to experience campus life - or the other way around! You say where you want to spend which semester.

Study Content


Once you graduate with an MBA in International Marketing, you can analyse brand values and determine the factors that drive consumer-based brands. You’ll be able to confidently develop targeted marketing strategies and communicate them convincingly to your team. Marketing is a diverse field. You might lead marketing activities for business-to-business (B2B) or business-to-customer (B2C) companies or even political or charitable organizations. No matter where your path takes you, you will lead with a great instinct for market potential and risk, crises management and dealing with clients, social media opportunities and more. 

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Module Handbook & Curriculum
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CAREER OUTLOOK: MBA International Marketing

Marketing can take you just about anywhere in the world and into a variety of company types. It’s a competitive market and one that moves fast. With an MBA specifically tailored to marketing in an international context, you can head straight into a top role and quickly move your way up into the career of your dreams. 

Communication Manager

As Communication Manager of a company you are responsible for smooth internal and external communication and are supposed to increase the brand presence. Your tasks include the conception and introduction of PR strategies, management consulting, coaching and the execution of campaigns. A confident handling of crisis and extreme situations as well as change management should not be a problem for you. 

Brand Manager

As Brand Manager it is your task to strategically develop, position and coordinate the brand or image of a company. The goal is to develop a brand so that it has a high recognition value and stands out from other companies in the competition. Your tasks therefore include cross-product strategic planning by means of effective external communication. In the course of this, as Brand Manager you will design innovative, cross-channel media campaigns that are implemented, analysed and optimised both nationally and internationally. 

Marketing Manager

As Marketing Manager you are responsible for the development, planning and implementation of a company's marketing strategies. All marketing activities as well as the achievement of the defined marketing goals are continuously controlled and monitored by you. Through your strategic activities, you help shape the company and thus bear a high level of responsibility. 

Study Fees

Study Models & Fees

Find a plan to suit you: For our online programmes, you can easily choose whether you want to study full time or part time. This helps you fit learning to your schedule.  

Full time

Duration 18 months

Perfect for those who want to hit the ground running and learn at the fastest pace possible. 

Starting from

€169 / month
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Part time

Duration 24 months

Great for all-round talents who want to go full throttle in their studies but also keep up with other commitments.

Starting from

€143 / month
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Duration 36 months

Ideal for students with a lot of work or family commitments. This plan also reduces monthly study costs. 

Starting from

€107 / month
Apply now
Price information
All our programmes include the following benefits
  • Online library as well as podcasts and videos

  • Correction and assessment of module exams

  • Study materials

  • Support and career services

  • Online forums

  • Flexible payment options

  • Take exams online

  • Free extension of study period

  • Access to partner network


Admission requirements

You can start your desired study programme at IUBH International if you meet the requirements.
MBA Admission Requirements
English Skills
Work Experience
Why IUBH is a great choice
  • Flex: The Best of Both Worlds

    Choose where you want to spend which semester and switch between online and campus studies. Our Flex approach sets us apart from our competitors and gives you freedom to experience online studies and campus life. All you need to do is let us know in advance.  

  • Accredited & Globally Recognised

    IUBH International is accredited and certified with a seal of approval from the German Accreditation Council. All IUBH study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated.  

  • You Gain Real Support

    We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and forums to exchange with other students. You also have full access to our large online library. Your tutors are always available to answer your questions.  

  • The Ideal Mix of Theory & Practice

    Our courses provide you with key theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Our wide range of subject specialisations gives you maximum choice and allows you to immerse yourself in areas that match your interests.

Sounds good?
Start your studies with IUBH
Apply now
Get your free information material now

In your free study brochure, you can explore more information about this programme and about studying with IUBH.

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What our students say

“In both my passion and my career, the skills and competencies I learned at IUBH have made a big difference.“

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MBA Student
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