Master (MA) in Marketing Management Online
Unlock the power of persuasion with IU International University of Applied Sciences Master's in Marketing Management online. Transform your career potential through comprehensive expertise and flexible online learning.
Start your Master's in Marketing Management online at IU
Be an expert in data-driven decision making through digital analytics with this Master's in Marketing Management. Build your path to leadership in the marketing domain, and develop an understanding of digital business models and strategies. Learn to analyse and influence online and social media marketing effectively.
The Master's in Marketing Management online helps you learn these soft skills:
Innovative problem-solving
Project management
and gain hard skills such as:
Marketing analytics
E-commerce strategies
Specialised knowledge in UI/UX and salesforce consulting
Want to know more?
Download our free brochure for more details on:
Admission & financing options
Study content & modules
Specialisation options
Career prospects as an IU graduate
100% Flexible
130,000+ students
96% Recommendation Rate
Your degree summed up
All the facts and figures about your study programme at a glance
Degree Programme
M.A.
120 ECTS credits
Language:
English
Mode of Study:
Online
Accreditation & Recognition
Accreditation
Accredited in line with German and European standards 120 ECTS - EN
ZFU161116c
Recognition
Your degree is internationally recognised and can easily be transferred to another country
Tuition Fees
Tuition Fees
Starting from 329€ per month
Online application
No application fees
Study Duration
Study start
Any time
Duration
24, 36, 48 months (depending on time model)
If you’re interested in a shorter study track, you apply for the 60 ECTS credits programme and graduate in just a year. However, note that it has stricter admission requirements, including proven specialist knowledge and relevant work experience.
Think this matches your profile? Talk to our Study Advisors for more details.
At IU, we crafted the finest learning app to make sure you excel in your studies.
And if you’ve got an EU study contract with IU, you’re eligible to pair the IU learn app with the best technology — a free iPad that you can use for the entire duration of your studies.
For more details, visit the FAQ page.
Master's in Marketing Management online curriculum
The Master's in Marketing Management online programme at IU is engineered for today’s dynamic business landscape, offering a curriculum that aligns with real-world requirements. By immersing you in practical applications and contemporary marketing theories, we ensure you're ready to build a transformative career.
Upon graduation, students of the Master's in Marketing Management online will be uniquely positioned to:
Strategically navigate diverse global markets
Expertly apply state-of-the-art digital marketing techniques
Demonstrate knowledge of digital analytics and consumer insights
Show leadership abilities and project management prowess
Here's a precise breakdown of the Master’s degree journey you'll embark on, semester by semester:
Experience a new world of flexibility: Learn online at IU
Balancing work or family commitments on the side? Easily fit study into your schedule with our Online model – anytime, anywhere.
How it works:
Learn 100% online
Full-time or part-time – with no fixed intakes
Digital learning tools: IU Learn App, myCampus platform, and Syntea (AI teaching assistant)
All programmes are taught in English
How you’ll benefit:
Convenient and flexible: Learn at your own pace worldwide and book exams whenever you're ready.
Fully supported: Access our career support services such as interview prep, virtual networking events, and more.
Skill-building opportunities: Free online English and German language courses.
All the support you need, any time of day
With this programme, you’ll have access to human and AI-powered tutoring.
Your tutors will be available to answer any questions, and you’ll have recurring appointments where you can discuss course topics with them and other students.
Syntea, IU’s AI-powered tutor, will be available 24/7 to guide you through your courses and prepare you for exams.
Study your way, and master working with AI at the same time.
Your online Master's in Marketing Management career outlook
Online study models & fees for your Master degree in Marketing Management
Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our online degree programmes. This allows you to study alongside professional or personal commitments. We adjust your tuition fees based on your chosen time model.
Are you unable to finish your degree within the given time? No problem! If you realise that you need more time, you can switch to another time model with one month’s notice before the end of the month.
No registration or administration fees are charged when you apply for study – you’ll only be charged once your online studies have started. If you won’t be admitted to a programme because you do not meet the admission requirements, no fees will be charged.
US$619
/mth
*
US$464
/mth
*
US$366
/mth
*
Have any questions?
Visit our FAQ page or get in touch with our Study Advisors. You can also find information about the application process under our How to Apply page.
We will support you
Our student advisory service will help you if you have questions about your choice of degree programme, the right time model or your financing options, for example.
*Available Monday-Friday 7:00 AM - 7:00 PM CET
Entry requirements
You can start your desired study programme at IU International University of Applied Sciences if you meet the requirements. It is important to note that students from India, China and Vietnam require the APS certificate to validate their academic documents. Make sure to check if you need it here.
The admissions documents must be provided in English or German; a translation is required if not issued in one of these two languages. If you need to translate your documents, we can help by referring you to our trusted translation partners. You can find more details here.
If you’re interested in a shorter study track, you apply for the 60 ECTS credits programme and graduate in just a year. However, note that it has stricter admission requirements, including proven specialist knowledge and relevant work experience.
Think this matches your profile? Talk to our Study Advisors for more details.
