Management: International Marketing

The IUBH Master in Management, specialising in International Marketing, prepares you for an exciting career. Win over customers and build great teams with the skills learned in this degree. 

Junge geschäftsfrau mit whiteboard Junge geschäftsfrau mit whiteboard
International University
Scholarship Initiative: Save up to 80%!


Marketing is a diverse field and a great career path. Combining creative, analytical, and strategic roles, marketing graduates can easily find a fulfilling role that speaks to their interests. However, those with a master’s in management specialized in international marketing will be able to step into leading positions right away and enable projects, campaigns, and brands success. Overall, a master's degree in management and international marketing will give you a well-rounded knowledge of business and marketing expertise, turning you into a valuable asset to any company. 

100% Online and Flexible
98% Recommendation
70,000+ Students
Overview Your degree summed up

All the important details about this programme

  • Study model
    Master of Arts (M.A.)
    60 ECTS
    Study format: Flex
  • Duration of study
    12 months
    Part time models available
  • Study Fees
    Online: From 110 euros per month
    On campus: From 7095 euros per semester
  • Accreditation
    60 ECTS - English - Online
    Online study programmes are accredited in line with German and European standards

    60 ECTS - English - On campus
    On campus study programmes are accredited in line with German and European standards
  • Admission
    Completed Undergraduate Degree
    English Skills
    One Year of Work Experience
  • Reduce your study fees
    Many scholarship options available
Sounds good?
Start your studies with IUBH
Apply now
Flex: The Best of Both Worlds

When you study a Flex degree, you have full flexibility in choosing where you want to study. You can start your degree online for distance learning and join us later in Germany to experience campus life - or the other way around! You say where you want to spend which semester.

Study Content


In the IUBH Master of Management in International Marketing, you’ll learn to analyse brand values and develop targeted marketing strategies for business-to-business or business-to-customer (B2B or B2C) companies. You’ll come to understand consumer behaviour in depth, enabling confident decision-making in the fields of acquisition, consumption, and products and services. And, you’ll master management skills to maintain excellent employee motivation, client relationships, and customer satisfaction.    

1. Semester
2. Semester
Module Handbook & Curriculum


This degree combines our Master of Management with specialist electives for International Marketing. Take a look at the Module Handbook for more details. 

Sounds good?
Start your studies with IUBH
Apply now


A Master in Management focused on International Marketing will shape your skills to become an expert in positioning brands in any market. With this degree, you’ll show potential employers that you can identify and overcome potential risks, tailor campaigns to attract the right customers and regions, and enable the success of your team.  

Communication Manager

As the Communication Manager for a corporation, you are responsible for a smooth internal and external communication and an increasing brand presence. Your responsibilities include conception and introduction of PR strategies, management consulting, coaching and the execution of communication campaigns. You shave no problem dealing with crisis management and extreme situations as well as change management. 

Brand Manager

As a Brand Manager, your main task is to strategically develop, position and coordinate a company's brand or image with the goal of making it highly recognisable and differentiating it from other companies. As part of this, your responsibilities include cross-product strategy planning using effective external communication. As a Brand Manager, you also design innovative, cross-channel media campaigns that are implemented, analysed and optimised nationally and internationally. 

Marketing Manager

As a Marketing Manager, you are responsible for the development, planning and implementation of marketing strategies for a company. Therefore, you have budget responsibilities. You constantly monitor and manage marketing activities and the achievement of the defined marketing goals. In addition to that, you are responsible for the optimisation of marketing campaigns. Overall, you have many chances to develop the company through your strategic activities and know-how. 

Study Fees

Study Models & Fees

Find a plan to suit you: For our online programmes, you can easily choose whether you want to study full time or part time. This helps you fit learning to your schedule.  

Full time

Duration 12 months

Perfect for those who want to hit the ground running and learn at the fastest pace possible. 

Starting from

€170 / month
Apply now

Part time

Duration 18 months

Great for all-round talents who want to go full throttle in their studies but also keep up with other commitments.

Starting from

€130 / month
Apply now


Duration 24 months

Ideal for students with a lot of work or family commitments. This plan also reduces monthly study costs. 

Starting from

€110 / month
Apply now
Price information
All our programmes include the following benefits
  • Online library as well as podcasts and videos

  • Correction and assessment of module exams

  • Study materials

  • Support and career services

  • Online forums

  • Flexible payment options

  • Take exams online

  • Free extension of study period

  • Access to partner network


Admission requirements

You can start your desired study programme at IUBH International if you meet the requirements.
Master Admission Requirements
English Skills
Work Experience
Why IUBH is a great choice
  • Flex: The Best of Both Worlds

    Choose where you want to spend which semester and switch between online and campus studies. Our Flex approach sets us apart from our competitors and gives you freedom to experience online studies and campus life. All you need to do is let us know in advance.  

  • Accredited & Globally Recognised

    IUBH International is accredited and certified with a seal of approval from the German Accreditation Council. All IUBH study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated.  

  • You Gain Real Support

    We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and forums to exchange with other students. You also have full access to our large online library. Your tutors are always available to answer your questions.  

  • The Ideal Mix of Theory & Practice

    Our courses provide you with key theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Our wide range of subject specialisations gives you maximum choice and allows you to immerse yourself in areas that match your interests.

Sounds good?
Start your studies with IUBH
Apply now
Get your free information material now

In your free study brochure, you can explore more information about this programme and about studying with IUBH.

*Required fields
What our students say

“In both my passion and my career, the skills and competencies I learned at IUBH have made a big difference.“

Zena Massaad
MBA Student
QS International
AACSB International
FIBAA akkreditiert
CHE Ranking
EU International
EQAR Ranking