START YOUR MASTER'S IN INTERNATIONAL MARKETING MANAGEMENT
Marketing is a diverse field and a great career path. Combining creative, analytical, and strategic roles, marketing graduates can easily find a fulfilling role that speaks to their interests. However, those with a master’s in management specialized in international marketing will be able to step into leading positions right away and enable projects, campaigns, and brands success. Overall, a master's degree in management and international marketing will give you a well-rounded knowledge of business and marketing expertise, turning you into a valuable asset to any company.
- 100% Online and Flexible
- 98% Recommendation
- 70,000+ Students
Master of Arts (M.A.)60 ECTSStudy format: Flex
Duration of study
12 monthsPart time models available
Online: From 110 euros per month
On campus: From 7095 euros per semester
60 ECTS - English - OnlineOnline study programmes are accredited in line with German and European standards60 ECTS - English - On campusOn campus study programmes are accredited in line with German and European standards
Completed Undergraduate Degree
One Year of Work Experience
Reduce your study fees
Many scholarship options available
When you study a Flex degree, you have full flexibility in choosing where you want to study. You can start your degree online for distance learning and join us later in Germany to experience campus life - or the other way around! You say where you want to spend which semester.
Managing in a Global Economy
Sales, Pricing and Brand Management
Advanced Research Methods
Operations and Information Management
Consumer Behaviour and Research
Seminar: Managing People and Organizations
Master Thesis & Colloquium
This degree combines our Master of Management with specialist electives for International Marketing. Take a look at the Module Handbook for more details.
As the Communication Manager for a corporation, you are responsible for a smooth internal and external communication and an increasing brand presence. Your responsibilities include conception and introduction of PR strategies, management consulting, coaching and the execution of communication campaigns. You shave no problem dealing with crisis management and extreme situations as well as change management.
As a Brand Manager, your main task is to strategically develop, position and coordinate a company's brand or image with the goal of making it highly recognisable and differentiating it from other companies. As part of this, your responsibilities include cross-product strategy planning using effective external communication. As a Brand Manager, you also design innovative, cross-channel media campaigns that are implemented, analysed and optimised nationally and internationally.
As a Marketing Manager, you are responsible for the development, planning and implementation of marketing strategies for a company. Therefore, you have budget responsibilities. You constantly monitor and manage marketing activities and the achievement of the defined marketing goals. In addition to that, you are responsible for the optimisation of marketing campaigns. Overall, you have many chances to develop the company through your strategic activities and know-how.
Duration 12 months
Perfect for those who want to hit the ground running and learn at the fastest pace possible.
Duration 18 months
Great for all-round talents who want to go full throttle in their studies but also keep up with other commitments.
Duration 24 months
Ideal for students with a lot of work or family commitments. This plan also reduces monthly study costs.
The prices displayed show regular tuition fees including scholarship or other discounts. All displayed offers do not include students from Europe, the US and the UK. Additional fees may apply.
Online library as well as podcasts and videos
Correction and assessment of module exams
Support and career services
Flexible payment options
Take exams online
Free extension of study period
Access to partner network
- Completed degree from a public or officially recognised university/higher education institution.
- For 60-ECTS programmes, you will need to have already acquired 240 ECTS credits.
- For 120-ECTS programmes, you will need to have 180 ECTS credits.
- At least a “satisfactory” or Grade C equivalent earned in your previous education
If you do not have the required amount of credits, you may be able to take a TASC exam (see Further Options for Admission) or enrol in another way. Please talk to our student recruitment team for help.
At IUBH, we teach in English to prepare you for the international market.
We therefore ask for proof of your English language skills*. If English is your native language or you graduated from an English-speaking school/university, you don’t need to prove your English skills.
- TOEFL (min. 80 points) or
- IELTS (min. Level 6) or
- Duolingo English test (min. 95 points) or
- Cambridge Certificate (min. B grade overall) or
- Equivalent proof
*Proof must be provided before the start of the study and must not be older than two years.
You will need to have at least one year of professional work experience before starting this programme (achieved after previous studies).
For MBA programmes, you will also need to have completed a second year of professional work experience before graduating.
Flex: The Best of Both Worlds
Choose where you want to spend which semester and switch between online and campus studies. Our Flex approach sets us apart from our competitors and gives you freedom to experience online studies and campus life. All you need to do is let us know in advance.
Accredited & Globally Recognised
IUBH International is accredited and certified with a seal of approval from the German Accreditation Council. All IUBH study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated.
You Gain Real Support
We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and forums to exchange with other students. You also have full access to our large online library. Your tutors are always available to answer your questions.
The Ideal Mix of Theory & Practice
Our courses provide you with key theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Our wide range of subject specialisations gives you maximum choice and allows you to immerse yourself in areas that match your interests.
In your free study brochure, you can explore more information about this programme and about studying with IUBH.
“In both my passion and my career, the skills and competencies I learned at IUBH have made a big difference.“