Apply now Request free information

Discover what it's like to study with IU.

Join our Webinar on October 11th!

Master
Digital Marketing

Win over your target audience in the online world - with your Master's degree in Digital Marketing. 

Request free information
Online Studies
QS Stars
WES
FIBAA
AACSB
EQAR
CHE
Wissenschaftsrat

Build the career you’ve always dreamt of

And get a discount of at least €1444 if you apply by September 28th!  

Don’t let anything stand between you and your goals. Earn an internationally recognised degree, 100% online – and build the skills you need for a successful career.  

APPLY NOW

*You can start anytime.  

Build the career you’ve always dreamt of

Apply by 28th September and save up to €2,222 on your on-campus tuition!

Learn on campus at IU and maximise your career growth in Germany. Socialise, build your professional network and soak up a new culture – all while earning an international degree.

Apply now
Overview

Start your online Master in Digital Marketing

Be it on the web, via mobile, social media or e-mail – our Master’s degree programme in Digital Marketing covers all you need to know about winning over your target audience, regardless of channel.  

Both in the 120 ECTS and in the 60 ECTS programme, you’ll explore results-driven marketing mainstays, such as performance marketing or digital analytics and strategies.  

Develop your technical skills, but also creative thinking, agile work methods and other tools that will help you develop a multi-channel, holistic approach to digital marketing. 

Round up your studies with elective modules where you can sharpen your unique marketing toolbox by specialising in specific areas that match your passion. 

Your online degree summed up

All the facts and figures about your study programme at a glance
OnlineCampus Study Model Degree
Master of Arts (M.A.)
60 or 120 ECTS

Language
English
Accreditation & Recognition
Accreditation
Currently in the process of being accredited

60 ECTS - English
Accredited in line with German and European standards
120 ECTS - English

Recognition
Your degree is Internationally recognised and can easily be transferred to another country
Tuition Fees & Discounts
Tuition Fees
Starting from € 299 (US$ 329)* per month
*based on the exchange rate from 01.07.2023 09:04 AM (CEST)

Discounts
Discounts and promotions are available on a seasonal basis

Online application
No application fees
Study Duration
Study start
later

Duration
12 - 48 months (depending on time model)
Online studies:
Available from 02.11.2023 (English, 60 ECTS)
Information about state accreditation
This programme is still in the process of accreditation. We are expecting Ministry approval at the very latest by the start of the study programme. So far, all IU programmes have been accredited and approved successfully on time.
100 % flexible

You decide where and when you want to study

Versatile & Innovative

Your digital learning journey with personal support!

Top-Level Education

First-class study programmes with a recommendation rate of 96 %

Study contents

Online course overview

The Master’s in Digital Marketing degree programme is designed to develop your key theoretical and practical skills in the field. With courses such as online and social media marketing, performance marketing, and digital analytics and strategies, you’ll have a rich body of knowledge to pull from in your future career projects. 

You’ll cover the topics of digitalisation, ethics, and globalisation, as the necessary background for all of your learning efforts. Once you’ve established a solid methodological foundation, you’ll get to pick your own area of specialisation, based on what you’d like to build your expertise in. 

Be it in mobile marketing, SEA (search engine advertising) or innovation and entrepreneurship, you’ll find a rich selection of elective modules to choose from and zoom in on. 

Semester 1

Module

ECTS

Online and Social Media Marketing

5

Performance Marketing: Search and Social

5

Performance Marketing: Affiliate and Mail

5

Digital Analytics and Strategies

5

Applied Research

5

Project: Agile Online Marketing

5

Semester 2

Module

ECTS

Seminar: Marketing Responsibility

5

Elective A

10

Master Thesis

15

Electives overview

Elective A

In your 2nd semester, you'll need to choose an elective module, which you can choose from one of the following modules: 

Module

ECTS

SEA and Social Media Marketing

10

Data Driven Marketing and Controlling

10

Mobile Marketing

10

E-Commerce

10

Innovation and Entrepreneurship

10

Product Development and Design Thinking

10

Sales, Pricing and Brand Management

10

Artificial Intelligence

10

Communication and Public Relations

10

Salesforce Consultant Specialization

10

Salesforce Developer Specialization

10

Process Management with Scrum

10

Project Management with Prince2

10

Big Data Applications

10

Data Science and Analytics

10

Business Analyst

10

Communitymanagement and Online-communication

10

Social Media Creation

10

Neuromarketing

10

Social Media Campaigns and Storytelling

10

Growth Hacking and Conversion Rate Optimization

10

Consumer Behaviour and Digital Business Models

10

Semester 1

Module

ECTS

International Marketing

5

Online and Social Media Marketing

5

Customer Relationship Marketing

5

Applied Marketing Research

5

Design, Lean and Game: Social and creative methods

5

Marketing Project

5

Semester 2

Module

ECTS

International IT Law

5

User Interface and Experience

5

Performance Marketing: Search and Social

5

Performance Marketing: Affiliate and Mail

5

Advance Research Methods

5

Project: Agile Online Marketing

5

Semester 3

Module

ECTS

Digital Analytics and Strategies

5

Seminar: Marketing Responsibility

5

Elective A

10

Elective B

10

Semester 4

Module

ECTS

Master Thesis

30

Electives overview

Elective A  

In your 3rd semester, you'll need to choose an elective module, which you can choose from one of the following modules: 

Module

ECTS

SEA and Social Media Marketing

10

Data Driven Marketing and Controlling

10

Mobile Marketing

10

E-Commerce

10

Salesforce Consultant Specialization

10

Elective B 

In your 3rd semester, you'll need to choose an elective module, which you can choose from one of the following modules: 

Module

ECTS

SEA and Social Media Marketing

10

Data Driven Marketing and Controlling

10

Mobile Marketing

10

E-Commerce

10

Innovation and Entrepreneurship

10

Product Development and Design Thinking

10

Sales, Pricing and Brand Management

10

Artificial Intelligence

10

Communication and Public Relations

10

Salesforce Developer Specialization

10

Process Management with Scrum

10

Project Management with Prince2

10

Big Data Applications

10

Data Science and Analytics

10

Business Analyst

10

Community Management and Online Communication

10

Social Media Creation

10

Neuromarketing

10

Social Media Campaigns and Storytelling

10

Growth Hacking and Conversion Rate Optimization

10

Consumer Behaviour and Digital Business Models

10

Module guide

Module guide (60 ECTS)

Module guide (120 ECTS)

Online course schedules

Course schedule (60 ECTS)

Course schedule (120 ECTS)

Each course in this study programme has a live teaching session

At IU, we want you to feel supported, and to give you the best learning experience possible. 

In keeping with our mission, we now offer two-hour, monthly intensive live sessions in every course.The live events are recorded, so you can access them whenever you want. Each monthly session will cover all the course contents, so you only need to attend or watch it once. 

Each course in this study programme has a live teaching session

At IU, we want you to feel supported, and to give you the best learning experience possible. 

In keeping with our mission, we now offer two-hour, monthly intensive live sessions in every course.The live events are recorded, so you can access them whenever you want. Each monthly session will cover all the course contents, so you only need to attend or watch it once. 

Syntea: IU’s revolutionary AI teaching assistant

Maximise your learning with Syntea, the GPT-powered AI teaching assistant.  

  • 24/7 availability 
  • Get answers to your questions within seconds 
  • Save precious time by pre-assessing your skills for each course 
  • Learn by chatting with Syntea to develop your understanding 
  • Graduate with experience in working closely with AI tools 

Syntea is available in all of our online study programmes. Learn more here. 

Admission

Entry requirements

The admissions documents must be provided in English or German. If they were not issued in one of these two languages, a translation is required. If you need to translate your documents, we can help refer you to our trusted translation partners. You can find more details here. 

General admission requirements

Admission Requirements for 120-ECTS: 

  • Completed, undergraduate degree with 180 ECTS with a focus on economics or business administration  
  • Your degree must be from a state or state-recognised higher education institution/university  
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree 

Admission Requirements for 60-ECTS  

  • Completed, undergraduate degree with 240 ECTS.  
  • Your degree must be from a state or state-recognised higher education institution/university  
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree 
  • Proof of at least one year’s professional work experience completed prior to the start of study programme. Work experience must have been gained after completion of your undergraduate studies

Further admission opportunities

Depending on your previous education, the following entry options are applicable for the 60-ECTS Master’s degree:  

  • undergraduate degree with 210 ECTS: you can bridge the gap of 30 ECTS with the proof of one-year qualified work experience  
  • undergraduate degree with 180 ECTS: you can bridge the gap of 60 ECTS with the proof of two years qualified work experience  

Recognition of knowledge and abilities acquired outside of higher education is possible in principle.  

Is your undergraduate degree not in the required subject field for this programme's 120 ECTS points variation admission requirements? You can still apply! You'll have to take 2 specific courses at the start of your studies and pass them successfully in order to continue with your studies. That way, you don't have to take an entrance examination, and can prove your skills while earning ECTS points as part of your studies.

Work experience

For the 60 ECTS programme: 

  • Proof of at least one year’s qualified work experience completed prior to the start of the study programme (the work experience must be gained after the completion of your undergraduate studies).
  • Don’t have a year’s worth of qualified work experience? Don’t worry! With the Online Degree Saver Programme, you can start your studies right away, and gain your professional experience alongside your studies. You’ll need to achieve the one year’s worth of experience before you complete your Online Degree Saver Programme.
  • You can provide us a translation of your employment contract and your pay slip or you can ask your company to fill out this form in English, sign it, apply the company stamp and send it to us.

English language skills

Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF). 

We accept the following English language skills certificates*: 

  • TOEFL (minimum 80 points)* or 
  • IELTS (minimum Level 6)* or 
  • Duolingo English Test (minimum 95 points)* or 
  • Cambridge Certificate (minimum Grade B)* 

Is English your native language, or have you graduated from an English-speaking school or university? Then you do not need to prove your English language proficiency. 

Get in touch with our study advisors for more details. 

*Proof must not be older than five years. 

Online degree saver programme

Apply for the online Degree Saver programme and receive a discount on your tuition fees. 

Please get in touch with our Study Advisory Team for more details. 

Careers

Your Digital Marketing career outlook

Once you’ve completed your studies in the Digital Marketing online Master’s programme, and established your expertise in the field, you can expect excellent career opportunities across a wide range of industries, with plenty of options to advance into a managerial position.  Some of the jobs you could pursue include…

Frau arbeitet mit Smartphone und Laptop in modernem Büro

Digital Marketing Manager

As an online marketing manager, you’ll work as a marketing all-rounder, responsible for making your company's website or online store have a real impact in the digital realm. To do so, you’ll work on optimising reach and conversion rates, align campaigns across channels, carry out strategic marketing planning and take care of the timing and budgeting of various marketing measures. You might also work in a specialised function of this role, for example as an Online Marketing Manager for SEA, where your work will be focused on one area: in this case, search engine ads and advertising. 

Frau sitzt mit Tablet in Besprechungsraum

Head of Digital Marketing

As head of online marketing, you’ll act as a manager in the online marketing department of a company. In this position, you won’t be working on one specific focus area, but instead have a holistic view of the online marketing efforts. Based on data, you’ll need to take operational decisions in day-to-day business activities. You’ll know how to measure success and how to interpret metrics (e.g. CPC, ROAS, AOV, etc.). Your tasks will also include management and leadership decisions.

Team arbeitet gemeinsam in Büro

Performance Marketing Specialist

Performance marketing specialists are experts who approach and align online marketing in a performance-oriented way. In this position, your focus will be on the conversion rate and thus, for example, on the question of how prospects can become customers. You’ll plan and optimise the marketing budget to maximise the CPA (cost per acquisition) rate. In doing so, you’ll need to create and analyse campaigns through key performance indicators. In addition to developing the marketing communication strategy, you’ll need to constantly test all marketing activities and develop new channels for growth. 

Student reviews

This is what our students say

  • “Many of my former colleagues had studied at IU and had been very happy with it. I was won over primarily by the flexibility of the degree and the numerous specialisation possibilities compared to other universities.”

    Lana Malinovska

    Graduate, Latvia

  • “It was really nice to organise my studies the way I wanted to and decide how and when to proceed. I could start with the courses that I wanted, whenever I wanted!”

    Joé Oberweis

    Graduate, Luxembourg

  • “With the IU Master, I was able to acquire valuable strategic-global leadership skills that are very much in demand in today's jobs.”

    Doreen Richter

    Graduate

Read our success stories
Personal counselling
Have any questions?

Visit our FAQ page or get in touch with our Study Advisors. You can also find information about the application process under our Become a Student page.

Tuition fees

Online Study models & fees for your Master degree in Digital Marketing

On campus study model and fees for your Master degree in Digital Marketing

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen time model.

Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

No registration or administration fees are charged when you apply for studying – you’ll only be charged once your studies have started, and the trial month has ended.

Your trial month begins when you receive your login credentials. This will give you the opportunity to test our courses for one month without obligation, before being charged. During that month, you can then take your first courses and start learning right away!

Once the trial month is over, your studies continue. You’ll pay your tuition fees according to your contract.

At IU, we believe in full transparency – so there are no hidden fees. You only pay for your tuition and the one-time campus registration fee of €1,500.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

Full-Time

Duration 12 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

US$ 847
US$ 726 /mth* Apply now
* € 655 based on the exchange rate from 01.07.2023 09:04 AM (CEST)

Part-Time I

Duration 18 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

US$ 628
US$ 548 /mth* Apply now
* € 495 based on the exchange rate from 01.07.2023 09:04 AM (CEST)

Part-Time II

Duration 24 Months

Ideal for students who would like to take their time completing their courses on top of their job and everyday life and keep down the monthly costs of their studies.

US$ 519
US$ 459 /mth* Apply now
* € 415 based on the exchange rate from 01.07.2023 09:04 AM (CEST)
Additional charges

Full-Time

Duration 24 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

US$ 607
US$ 547 /mth* Apply now
* € 496 based on the exchange rate from 01.07.2023 09:04 AM (CEST)

Part-Time I

Duration 36 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

US$ 456
US$ 415 /mth* Apply now
* € 377 based on the exchange rate from 01.07.2023 09:04 AM (CEST)

Part-Time II

Duration 48 Months

Ideal for students who would like to take their time completing their courses on top of their job and everyday life and keep down the monthly costs of their studies.

US$ 359
US$ 329 /mth* Apply now
* € 299 based on the exchange rate from 01.07.2023 09:04 AM (CEST)
Additional charges

All our study programmes include the following benefits

  • Teaching and study material
  • Marking of your end-of-module exams
  • 1-month trial
  • Monthly live and recorded tutorials
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn English for free
  • Teaching and study material
  • Marking of your end-of-module exams
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn English for free
  • On-campus tutorials, 2-3x week
  • Access to all on-campus services
Recognition

Recognition of previous achievements

Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through IU LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at IU sooner.

  • Save time: Skip individual modules or whole semesters!

Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.

Send an email to study@iu.org to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies.

Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment.Arrange a personal video consultation appointment to discuss recognition

Recognition files

Guide to recognition

Individual application for recognition (60 ECTS)

Individual application for recognition (120 ECTS)

Why IU International University of Applied Sciences is the best choice

Your Studies Are Flexible and 100% Online

Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

You Gain Full Support

We provide you with innovative learning tools, digital study material, tutorial videos, live teaching sessions, student advice and support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time. 

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Hybrid Studies = More Flexibility

By combining in-person tutorials 2-3 times per week with 24/7 access to online study materials, you get to benefit from a more flexible study schedule. This allows you to work alongside your studies, or combine other activities, with relative ease. 

You Gain Full Support

We provide you with innovative learning tools, intimate campuses, easy access to lecturers, live teaching sessions, student advice services, and career support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions – and so are our study coaches.  

Sounds good? Start your free 1-Month trial

Sign your contract, start your studies – and if you want to stop, cancel in the first month without being charged at all.

Apply now

You might also be interested in these study programmes

Master
Marketing Management

Learn more

Master
Growth Hacking for Entrepreneurs

Learn more

Master
Growth Hacking

Learn more

Master
Artificial Intelligence

Learn more

Master
Management + Majors

Learn more

Master
International Management

Learn more