Master
M.A. MANAGEMENT - INTERNATIONAL MARKETING

The IUBH Master in Management, specialising in International Marketing, prepares you for an exciting career. Win over customers and build great teams with the skills learned in this degree. 

International University

Apply today and secure your study place! We can't wait to meet you.

Apply online

START YOUR MASTER OF MANAGEMENT IN FINANCE AND ACCOUNTING

Marketing is a diverse field and a great career path. Combining creative, analytical, and strategic roles, marketing graduates can easily find a fulfilling role that speaks to their interests. However, those with a master’s in management specialized in international marketing will be able to step into leading positions right away and enable projects, campaigns, and brands success. Overall, a master's degree in management and international marketing will give you a well-rounded knowledge of business and marketing expertise, turning you into a valuable asset to any company. 

100% Online and Flexible
98% Recommendation
40,000+ Students
Overview Your degree summed up

All the important details about this programme

  • Study model
    Master of Arts (M.A.)
    60 ECTS
    Language: English or German
  • Duration of study
    12 months
    Different time models
    Start anytime
  • Study Fees
    From 419 euros per month
  • Accreditation
    60 ECTS - English
    AR Siegel

    60 ECTS - German
    AR Siegel, ZFU 180118
  • Admission
    Master Admission
    English skills
    TASC Master
  • Reduce your study fees
    Many scholarship options available
Sounds good?
Start your study with IUBH
Apply now
Study Content

COURSE OVERVIEW

In the IUBH Management Master’s in International Marketing, you’ll learn to analyse brand values and develop targeted marketing strategies for business-to-business or business-to-customer (B2B or B2C) companies. You’ll come to understand consumer behaviour in depth, enabling confident decision-making in the fields of acquisition, consumption, and products and services. And, you’ll master management skills to maintain excellent employee motivation, client relationships, and customer satisfaction.    

1. Semester
2. Semester
Module Handbook & Curriculum
Sounds good?
Start your study with IUBH
Apply now
Career

CAREER OUTLOOK

A Master in Management focused on International Marketing will shape your skills to become an expert in positioning brands in any market. With this degree, you’ll show potential employers that you can identify and overcome potential risks, tailor campaigns to attract the right customers and regions, and enable the success of your team.  

Communication Manager (m/w/d)

As the Communication Manager for a corporation, you are responsible for a smooth internal and external communication and an increasing brand presence. Your responsibilities include conception and introduction of PR strategies, management consulting, coaching and the execution of communication campaigns. You shave no problem dealing with crisis management and extreme situations as well as change management. 

Brand Manager (m/w/d)

As a Brand Manager, your main task is to strategically develop, position and coordinate a company's brand or image with the goal of making it highly recognisable and differentiating it from other companies. As part of this, your responsibilities include cross-product strategy planning using effective external communication. As a Brand Manager, you also design innovative, cross-channel media campaigns that are implemented, analysed and optimised nationally and internationally. 

Marketing Manager (m/w/d)

As a Marketing Manager, you are responsible for the development, planning and implementation of marketing strategies for a company. Therefore, you have budget responsibilities. You constantly monitor and manage marketing activities and the achievement of the defined marketing goals. In addition to that, you are responsible for the optimisation of marketing campaigns. Overall, you have many chances to develop the company through your strategic activities and know-how. 

Study Fees

M.A. INTERNATIONAL MARKETING MANAGEMENT: STUDY MODELS AND FEES

Depending on your personal or professional situation, you might want to complete your studies as fast as possible or be looking for something more flexible and less time intensive. That's why we offer part-time options for all our degree programmes. This allows you to study alongside professional or personal commitments. Depending on your chosen degree, we adjust your tuition fees accordingly.  

Can't finish your degree in the given time? No problem! If you realise that you need more time, you can simply change to another time model with one months' notice before the end of the month.  

 

Vollzeit

Duration 12 months

Perfekt für alle, die voll durchstarten und durch ein höheres Lerntempo die Studienzeit verkürzen möchten.

€699 / month Apply now

Teilzeit I

Duration 18 months

Super für Allround-Talente, die neben dem Job im Studium Vollgas geben und gleichzeitig monatliche Studienkosten reduzieren wollen.

€519 / month Apply now

Teilzeit II

Duration 24 months

Ideal für diejenigen, die ihr Studium neben Alltagstrubel und Job in Ruhe absolvieren und monatliche Studienkosten senken möchten.

€419 / month Apply now
Additional Fees
All our programmes include the following benefits
  • Online library as well as podcasts and videos

  • Correction and assessment of module exams

  • Multiple study models to suit you

  • Support and career services

  • Online forums

  • Individual Study Coaching

  • Take exams online or in person

  • Free extension of study period

  • Study Materials

Admission

Admission requirements

You can start your desired study programme at IUBH International if you meet the requirements.
Master Admission Requirements
English skills
Further Admission Master (TASC)
Why IUBH is a great choice
  • STUDY FLEXIBLY & EVEN 100% ONLINE

    At IUBH you have the possibility for full-time or part-time studies. You can freely schedule when you want to study and, for many programmes, choose to learn 100% online. You can also take your exams online at any time. 

  • STATE-RECOGNISED & CERTIFIED

    IUBH is state-recognised and every study programme bears the seal of the German Accreditation Council. We attach great importance to the fact that all study programmes, materials and services meet high internal and external quality standards, which we regularly review and update. 

  • YOU GAIN FULL SUPPORT

    You will find innovative learning tools and digital media, such as study scripts as Interactive Books®, learning videos, online consultation hours, and forums to exchange with other students. You also have full access to our large online library. In each course, a tutor is available to answer your questions. Our study coaches will also help you at any time. 

  • THE IDEAL MIX OF THEORY AND PRACTICE

    Our courses provide you with key theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Our wide range of subject specialisations gives you maximum choice and allows you to immerse yourself in areas that match your interests. 

Sounds good?
Start your study with IUBH
Apply now
Learn more in your personal info material

In your free study brochure, you can explore more information about this programme and about studying with IUBH.

I have read and understood the information on data protection.

*Required fields
What our students say

“In both my passion and my career, the skills and competencies I learned at IUBH have made a big difference.“

Zena Massaad
MBA Student 2
QS International
AACSB International
FIBAA akkreditiert
CHE Ranking
EU International
EQAR Ranking