Your career, your way

Prof. Dr. Alexander Lawall is the director of the Bachelor and Master courses in Cyber Security at IU University of Applied Sciences, and a professor of cyber security. His focus is on system and network security, the security of web applications and cloud technology, security in relation to the Internet of Things (IoT) and industrial information technology.

After obtaining his PhD from the Technical University of Dresden, Alexander Lawall turned to work in the private sector as an information security specialist / architect, later advancing to a leading global position as the head of information security management at the REHAU Group.

In addition, he has conducted regular academic research work in the fields of information and cyber security, and his work has been published in international scientific publications. His research focus is on topics related to Industry 4.0, IoT and rights management.

Selected publications:

Alexander Lawall. Hypergraph-Based Access Control Using Organizational Models and Formal Language Expressions – HGAC. In Markus Helfert, Andreas Holzinger, Orlando Belo, and Chiara Francalanci, editors, Data Management Technologies and Applications - Fourth International Conference, DATA 2015, Colmar, Alsace, France, July 20-22, 2015, Revised Selected Papers, Communications in Computer and Information Science. Springer International Publishing, 2016.

Alexander Lawall, Dominik Reichelt, and Thomas Schaller. Resource Management and Authorization for Cloud Services. In Proceedings of the 7th International Conference on Subject-Oriented Business Process Management, S-BPM ONE ’15, pages 18:1–18:8, New York, NY, USA, 2015. ACM.

Alexander Lawall, Thomas Schaller, and Dominik Reichelt. Restricted Relations between Organizations for Cross-Organizational Processes. In 2014 IEEE 16th Conference on Business Informatics (CBI), volume 2, pages 74–80, July 2014.

Alexander Lawall, Thomas Schaller, and Dominik Reichelt. Cross-Organizational and Context-Sensitive Modelling of Organizational Dependencies in C-ORG. In S-BPM ONE (Scientific Research), pages 89–109, Heidelberg, 2014. Springer-Verlag.

Alexander Lawall, Dominik Reichelt, and Thomas Schaller. Propagation of Agents to Trusted Organizations. In 2014 IEEE/WIC/ACM International Joint Conferences on Web Intelligence (WI) and Intelligent Agent Technologies (IAT), volume 3, pages 433–439, Aug 2014.

Patrick Geus teaches marketing at IU University of Applied Sciences since 2013, while also acting as vice-rector for the IU campus study programmes. His classes cover a wide range of topics: brand and strategic management, sales and costumer behaviour.

Prof. Dr. Geus began his professional career by joining the marketing department at the Justus Liebig University in Giessen as a research assistant, going on to work in a wide variety of management and partnership roles in several marketing and business strategy consulting firms and agencies.

He was awarded the “Highly Commended Award” by the Journal of Product and Brand Management in 2007.

Selected publications:

Esch, F.-R./Geus, P. et al. (2007): „Image ist alles. Schritte zu einem ganzheitlichen Brand Performance Measurement“, Markenartikel.

Esch, F.-R./Langner, T./Schmitt, B. H./Geus, P. (2006): „Are brands forever? How brand knowledge and relationships affect current and future purchases? “, In: Journal of Product & Brand Management, Vol. 15 Issue: 2, S. 98-105.

Esch, F.-R./Geus, P. (2005): „Ansätze zur Messung des Markenwerts“, Moderne Markenführung, Gabler Wiesbaden, S. 1263-1305.

Esch, F.-R./Geus, P. et al. (2004): „Controlling des Corporate Brand Managements“, Corporate Brand Management, Gabler Verlag, Wiesbaden, S. 313-346.

Prof. Dr. Gerhard Sälzer teaches business administration and corporate finance at IU University of Applied Sciences. In addition, he has been appointed as study programme director of the IU online study programmes Controlling M.A. and Financial Management B.A. Gerhard Sälzer is both an experienced tenured professor, and a well-established private sector manager, with over two decades of experience in different business positions, from working in finance and controlling to managerial roles in telecommunications, IT and cleantech companies. 

He began his professional career in 1995, at the telecommunications branch of the RWE Group. Between the years 2000 and 2010 he was the chief financial officer of several venture capital and private equity financed telecommunications companies. Also in 2000, he co-founded and acted as CFO of a start-up that was later acquired by Deutsche Bank. Since 2010, he has been working as an advisor to various companies. Gerhard Sälzer’s key professional competencies and expertise revolve around business ​​administration, corporate finance, controlling, mergers & acquisitions (in particular due diligence and company valuations), as well as corporate restructuring and start-up management.

He has studied business administration at the Universities of Münster and Innsbruck. After graduating with a degree in business administration from the Westphalian Wilhelms University of Münster in 1993, he worked as a research assistant for the Department of Business Administration, Human Resources and Organization at the Julius Maximilians University of Würzburg, where he obtained his PhD. Among his various private sector roles, Gerhard Sälzer also worked as a lecturer at the RheinMain University of Applied Sciences in Wiesbaden. Prof. Dr. Sälzer teaches at IU since 2012, and has become a part of the institution’s academic administration team in 2018.

Selected publications:

Deipenbrock, S./ Landewee, L./ Sälzer, G. (2019): Digitale Transformation des Controllings bei Deutsche Post International Potentiale und Herausforderungen durch Nutzung von Predictive Analytics. In: Controller Magazin, 1/2019, S. 45-51.

Sälzer, Gerhard. (2000): Die Effizienz deutscher Winzergenossenschaften - institutionelle und empirische Analysen, Gabler Verlag, Wiesbaden.

Sälzer, Gerhard (2002): Shareholder Value und Humankapitalmanagement - Herausforderungen der Personalpolitik in Telekommunikations Start-Up’s, erschienen in: WunderbareWirtschaftsWelt - Die New Economy und ihre Herausforderungen, Verein der Freiburger Wirtschaftwissenschaftler (Hrsg.), Baden-Baden.